Superhero Day

 

Image from: https://www.scientificamerican.com/article/the-problem-with-female-superheroes/

You might not know this, but since 1995 the date 28th of April has been named as being Superhero Day.

It is clear that growing up almost every kid has a favourite superhero or fictional character as a role model - someone they look up to maybe even later in their adult years still. It doesn't matter whether you're a fan of Wonder Woman, Hulk or Spiderman,  watching and reading about these characters with special powers fighting crime and protecting others inspires and teaches us the importance of kindness, justice and bravery.

On this Superhero Day in 2021 we at Madia & Matilda encourage you to look past the fictional to find and honor the everyday superheroes around you. This year has no doubt been difficult for everyone, but especially for the doctors, nurses and other essential workers who have been on the job and fighting for us tirelessly. We ask you to celebrate them and show our gratitude for all that they have so selflessly done.

And remember, you can always become a superhero yourself! Whether that is through being an advocate for the environment, doing volunteer work or by donating to your local charities - not only will you do good deeds but also inspire others to be better as well! Be the person the younger version of you would aspire to be.

Wishing you a super day!

Sincerely Madia & Matilda 

Rent It!

Why not rent your clothes

 

Image from: https://www.ecofriendlyhabits.com/ethical-and-sustainable-fashion/

As our readers know, we at Madia & Matilda are all about pursuing more sustainable and environmentally friendly ways of living, and as a fashion brand it is our duty to help you do the same. Fashion is known to be one of the biggest polluting industries there is - starting, of course, with fast fashion.

People go around buying cheap clothes with poor quality, wear them until they inevitably break or until they have to throw them away to make room for new products that they feel they need due to the constant flow of new clothing lines coming in all year round. This, however, results in massive amounts of almost unused items and fabrics ending up in landfills and damaging the Earth. But we also know that nobody wants to go around wearing the same things all the time or spending most of their money on luxury items that are considered to be of a good quality.

So what is the solution? Easy! It's time to try out something new - renting your clothes. Not only are you able to wear different outfits each month, you're also doing a favour to the environment by keeping the clothes in circulation and ensuring that they do not end up in a landfill somewhere. In addition, you will find your closet much more decluttered as there are no impulse-bought tops, skirts or shoes laying in the back of it, completely unused.

What are you waiting for? Go check out the great selection of rentable clothes on our website now! For exclusive deals and benefits maybe even try out for a membership!

 

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How it works:

Once activated, your monthly subscription will give you access to many styles for only 65£/month.

Step 1: Stock your closet - Keep up to 10 items in your virtual dreamy closet.

Step 2: Rent - We will select and send you 3 pieces from your closet that you will be able to wear for a whole month, starting the day you receive the package.

Step 3: Return - The items must be returned together before the next shipment. You will then receive 3 new items from your virtual closet!

 

Membership benefits:

Escape your comfort zone - Try new styles completely risk-free.

Free shipping included - We will provide a prepaid envelope included in every box, covering both ways.

Exclusive deals - Own your favourite styles for a discounted price up to 30% off the original price.

No commitment - Cancel your subscription anytime.

Hope you enjoy! 

Sincerely Madia & Matilda 

Fashion Revolution Week 2021 - Articles, Movies and information

Since we started in the wake of the Rana plaza  disaster we have participated in the Fashion Revolution week event, raising awareness to transparency and our practices. Now more than ever, we must acknowledge and participate in #FashionRevolutionWeek 👉 @fash_rev @ecofashionevents @madiamatilda 

Here are some top links on information, movies and events to follow.

Regenerative Agriculture Can Change the Fashion Industry – And the World. But What Is It? https://www.vogue.com/article/regenerative-agriculture-sustainable-fashion-christy-dawn-fibershed

What Has Biodiversity Got To Do With Fashion? https://www.vogue.co.uk/fashion/article/biodiversity-fashion

22 DIY Ideas For Repurposing Clothing Into Something New https://mindfulofthehome.com/diy-repurposed-clothing/

ethical fashion: how I’m transitioning my wardrobe https://alittlerosedust.com/ethical-fashion-transition/

What Is Slow Fashion and How It Can Change Your Life

https://www.prettygreenlily.com/what-is-slow-fashion/?utm_medium=social&utm_ source=pinterest&utm_campaign=tailwind_tribes&utm_content=tribes&utm_ term=975564252_43746274_713814

8 SUSTAINABLE AND ETHICAL FASHION DOCUMENTARIES YOU MUST WATCH https://sewrendipity.com/2019/04/25/sustainable-ethical-fashion-documentaries/

6 Steps to a Sustainable, Ethical, and Affordable Closet https://ecocult.com/how-to-make-your-wardrobe-sustainable-ethical-and-cute-in-4-steps/

Fashion Revolution Week 2021 - Movies

Sweatshop - Deadly Fashion

https://www.youtube.com/watch?v=-SCHfV97D7I

The Next Black

https://www.youtube.com/watch?v=VuPzdpudwhU

The True Cost

https://www.youtube.com/watch?v=NDx711ibD1M

The Lifecycle of a t-shirt

https://www.youtube.com/watch?v=BiSYoeqb_VY

Sincerely Madia & Matilda 

TEDX talk

The TEDx is a program for local and self-organised events that bring people together to share a TED-like experience. At a TEDx event, you can expect talks, videos, live speakers and deep discussions in small groups. 

TEDxSTROUD

If you don’t know me already, let me introduce myself. My name is Shalize, and I am the designer and director of Madia & Matilda. I was asked to take part in the TedxStroud event to talk about my journey in the world of sustainable fashion and how I have built a brand with the business model of having zero waste practices.

 

I am honoured to have been part of this event, speaking alongside 7 other inspirational women. It has always been a lifelong ambition of mine to be able to give a speech on something which I am so passionate about and believe in so strongly. It has been a challenging process along with the struggles posed by the coronavirus pandemic over the past year, nevertheless we persisted and were able to put on a fantastic virtual event.

My speech covers topics which I believe are extremely important to the future of sustainable fashion such as ‘Zero Waste’, ‘Fast Fashion and Waste’, ‘Upcycling’ and ‘The Future’. As I have mentioned in my speech – “now more than ever, there’s more choice for sustainable fashion”. Although we are not completely there, the journey to becoming more sustainable in our fashion practices is well and truly underway as the possibilities these days are increasingly growing. 

My most important piece of advice is this – going forwards, take every day as it comes. With each day believe we can do better and improve upon yesterday. In the future we hope to introduce natural, planet-friendly fabrics to Madia & Matilda, but there is scope for collaboration, and I am excited to see what change we can bring and not be a part of the problem. 

Sincerely Shalize  -  Madia & Matilda