Rent It! Why Clothing Rental is the new black
You could can always argue that fashion rental is more of a guilt-free way of consumerism. But we say its a way of stopping clothing from going to landfill and staying in circulation for generations if not years. With the premise of 'hand me downs' being the idea the aim to keep circulating for years to come. Thus being the 'new black'
Fast fashion is so last season, why not be on-trend while being sustainable by renting clothes? To us it seems like a no brainer and will slow down the process of clothing going to landfil or becoming dead-stock. Plus if you are renting a madia & Matilda dress it has been a previous garment or end of line fabric, so you can feel fantastic knowing you are putting out; only good vibes to the world instead of waste!
Having the privilege of being able to wear contemporary outfits for any special occasion without
suffocating your wardrobe and the environment is the dream.
Did you know that the continual drive of Fast Fashion contributes to about a staggering 10,000 items
of clothing being sent to landfills every five minutes? And about 35% of ocean microplastic pollution
is from Fast Fashion. According to the Institute of Sustainable Communication, the fashion industry
is the second-largest clean water polluter in the world. Would you want to contribute to this crime?
Discover our exciting subscription of rental clothes to expand your style horizon and put a stop to
Fast Fashion for only £65 per month.
How it works; you can stock up to 10 items within your virtual dreamy closet. Then we will send you
3 pieces from your closet that you will be able to wear for a whole month. After you make memories
with your items, they must be returned together before the next shipment. You will then receive 3
new items in your virtual closet.
Sincerely Madia & Matilda
