Culture - Cheltenham Literature Festival - Vivienne Westwood Climate Change

                                                 

Vivienne Westwood is a woman who was the queen of the Punk generation has now become the Dame of climate revolution. Using her fame to advocate her strong beliefs on sustainability, she was interviewed by Kirsty Wark at the Cheltenham Literature Festival about her new book ‘Get a Life’.

At Madia and Matilda we are all about sustainability so had grab a few seats when we heard about her arrival in Cheltenham. Listening to Vivienne Westwood’s passion on the topic was incredibly refreshing and to hear the words ‘green’ and ‘recycling’ in such a throw away industry motivated us to continue sharing the love for our planet. The main focus of the talk was centred around this map below.     

She stressed that when the world reaches +5 degrees if you were you draw a line under Paris everything below it would be uninhabitable. Most importantly, when it reaches +2 degrees, it is unstoppable and that we must lobby the politicians to push for a greener environment and economy.

Unfortunately, no photography was allowed during the event but here are a few snaps from the Waterstones book tent and around the festival site! 

What We're Reading

A few of our favourite fashion reads 

Loita, Great Gatsby, Me before you

& these titles below

Visting Cheltenham

Some places to check out, in the spa town of Cheltenham and the surrounding areas, 

whether your in town for a spot of shopping or grabbing 

a quick bite in the afternoon

From top to bottom: Cavendish House house of Fraser, Madia & Matilda Independent clothing brand,

 Huffkins Tea rooms

Sincerely Madia & Matilda

Shop Unique - Brand Feature - Keepwood

Madia & Matilda curated selection of brands, SHop UNique features brands who share our passion and ethos. We interviewed Keepwood natural eyewear

A bit more about the brand:

Keepwood Sustainable Eyewear started in 2013 with a desire to offer environmentally conscious products while supporting a very worthwhile cause. By offering high quality eyewear that is sustainable and natural, we can help replace the burden of waste that cheap plastic eyewear creates. For each pair of our eyewear sold, we fund "Trees for the Future" to plant 50 trees in one of their worldwide projects. We are based in Manitoba, Canada.

How is our eyewear made:

The wood and bamboo is machine-cut and then hand -sanded, finished, and assembled.

What they are made from? components? why did you chose this material: 

Most of our eyewear is made from bamboo and wood, and we also have some acetate eyeglass frames available. We chose bamboo as it is highly sustainable and renewable. It grows rapidly and under almost any condition, produces more oxygen than trees, and is durable, lightweight, and waterproof. Our woods are non-endangered and non-restricted. We love the acetate line because it is made from wood fibers and cotton, it's hypoallergenic, and very lightweight, strong, and flexible.

What inspires us: 
We are inspired by the projects of "Trees for the Future" and are so honoured to donate to them with proceeds of each of our sales. For every pair of eyewear we sell, they plant 50 trees. Their tree-planting has a direct impact on the earth and the lives of the people who need it most. The Forest Gardens they plant provide families in Africa with sustainable food sources, livestock feed, fuel wood, and up to a 500% increase in their annual income. 

What does making a quality product mean to you:

We are very stringent with our quality control and make sure that each piece meets British and North American standards. As mentioned, we are conscious of using sustainable and plant-based materials with the hope that by providing a quality product that will last over time, we can decrease the burden of waste that cheap plastic eyewear creates.

What occasion can you wear your eyewear:

Our eyewear can be worn everywhere! We strive to offer enough styles that everyone can find something that suits them. Of course our sunglasses are best worn on the beach, but since they all include polarized lenses they are great for sports and activities that require improved visibility- such as surfing, snowboarding, boating, and driving.

Favourite place to relax:

Our favorite place to relax is of course the beach, enjoying the sun. We are hoping to make it to Bali this winter and get some inspiration there for new styles we could offer in the future!

Sincerely Madia & Matilda

e::  info@madiamatilda.co.uk       w::  www.madiamatilda.co.uk/