How consumers can become zero waste

Becoming a zero waste consumer is essential, and you're definitely making a huge positive impact on the environment and the world. So don't worry, every single individual makes a huge difference. Keep going; it really is working! The zero waste generation is a big deal, and it is encouraging communities to get on board. 

The world is beginning to embrace sustainability and jump on the zero waste movement. Remarkebly after David Attenborough's Blue Planet II in 2017, a follow up on the 2001 documentary. Attenborough tells the compelling stories of the world's deepwater inhabitants, creating an irreversible relationship between the earth and mankind. Other inspirational television such as the movie A Plastic Ocean in 2016, where Craig Leeson reveals the terrifying impact of pollution and the vast amount of plastic materials dumped on the earth's soil. 

More and more sustainable products are beginning to take the market, with more entrepreneurs siding with zero waste and companies discovering how easy it is to contribute. We love that at Madia & Matilda, we can rent clothing; this is a great way to produce less waste and a cheaper alternative to buying clothes you will only wear for a specific occasion or event!

So how can you be a zero waste consumer? 

It's pretty easy and very possible. Here, let us help you get started if you haven't already! At Madia & Matilda we pride ourselves on our sustainable ethics, as a little goes a long way. 

Check out our sustainable ethics at : https://www.madiamatilda.co.uk/sustainable-matters 

First of all, have a clear mindset. Sometimes we simply cannot be bothered to do the little things, such as recycling or being mindful of waste. That's understandable; we are only human. However, we can change this mindset by embedding zero waste routines into our daily lives just like any other activity, that way it does not become an 'extra' task; it just becomes normality. If you make it normal, it encourages others around you to do the same. Make zero waste lifestyles something that should be a reality and a necessity. 

Take a look and do some research if possible, to inform yourself more on the zero waste movement; look at TerraCycle for inspiration. 

Another great idea is to buy your shopping in bulk, or buy from local produces that do not use over excessive packaging like the supermarkets. However, fingers crossed that supermarkets will be eliminating plastic soon to come, and we have high hopes for this change. For example, Iceland has vowed to eliminate plastic packaging on its own products by the latest 2023. With these encouraging statistics, other supermarkets have jumped on board such as Morrisons, they are in the middle of trialing plastic bags into paper bags and hopes by 2025 to have mastered this task.  

Electric cars are also becoming very popular, and they emit fewer greenhouse gases than petrol cars being run by electricity. Many companies are hoping to switch to electric within the next decade, such as Ford. So, maybe consider switching from petrol to electric, or even hybrid for the current moment. Reducing your amount of petrol stops air pollution from increasing. 

Another great tip is always carrying bags in your car, in case you go shopping last minute and need a bag! I know it is easy to forget, this way if you have them already there, what is really stopping us. If you are clothes shopping, take a look in your wardrobe and see if you really need everything or you can pass it on or recycle. More garments are bought than ever in 2020 and 2021, with a statistic of 57% of these materials going to landfill, and 35% of materials in the supply chain also being put to waste. Make sure you read up on where you are shopping and shop for sustainable brands like us! Madia & Matilda. 

Image from: https://www.commonobjective.co/article/fashion-and-waste-an-uneasy-relationship 

It is important to become part of the zero waste movement, simply because we are the change!

Images from: https://pixabay.com 

                                                    

Sincerely Madia & Matilda

Conscious Shopping Tips

We've made a commitment to conscious fashion ethically made with a zero waste ethos.

Trends come and go, we consume at rates which are harmful to the environment. Yet there is more that we can do to stop waste and shop ethically. Discover more brands committed to change like ourselves on our shop unique selection, here

When buying an item of clothing, there are so many things to consider. It’s useful to ask yourself questions, like is it an investment classic or a short-lived trend? Do you really need it? Will you wear it just a handful of times or does it have longevity? 

Conscious shopping guide. 

All of these are important to consider before you purchase any item. You can learn more in our conscious shopping guide.

CARE, REPAIR, RE-WEAR


Make loved clothes last by giving them the real care that they need. How you wash, store and care for your clothing makes all the difference. Check out our some simple tips here

  

Styling Suggestions 

Changing our spending habits, rather than trying to overhaul your whole wardrobe, why not invest in a handful of key pieces that will last the test of time.

Sincerely Madia & Matilda 

 

International Women's Day 2018

Who Run the World? (Girls and Boys Working in Harmony to Overcome the Toxic Agenda of a Capitalist Patriarchy)

Beyoncé is in the house, yo. Thursday 8th March is International Women's Day (IWD), so we're all about celebrating women. Just like any other day, really! 

Image courtesy of International Women's Day website

It's 100 years since women in Britain were given the vote by King George V on February 6th 1918. This right was afforded to women over the age of 30 who met certain property qualifications, and these conditions were slowly lifted over time until here we are in 2018, skipping merrily to the polling station to cast our hard-earned vote.

No IWD post would be complete without mention of the formidable Suffragettes who fought with incredible bravery to secure their places as valuable and contributing members of British society. Shout out to you, Wonder Women! We tread your path with joy and pride.


Women have made huge progress in the last 100 years. Here are some highlights:

• 1922— Law of Property Act states that husband and wife will inherit property equally
• 1928— All women have voting rights equal to men's
• 1958— Life Peerages Act entitles women to sit in the House of Lords for the first time
• 1967— Abortion Act evolves, allowing doctors to perform the operation if the pregnancy was in any way dangerous. This ruling became increasingly flexible 
• 1974— the Pill becomes widely available through the NHS
• 1976— Race Relations Act makes it illegal to discriminate on grounds of race in employment and education
• 1985— Equal Pay (Amendment) Act entitles women to be paid the same as men who are doing work of equal value
• 1994— After years of serious campaigning by women's organisations, rape in marriage is recognised as a crime
• 2004— Gender Recognition Act allows transgender people to live fully and permanently in their acquired gender to gain legal recognition in that gender

Wow!

So now for a small selection of ladies who are not taking sh*t from anyone. ANYONE. 

Munroe Bergdorf

We'd be surprised if you haven't heard of this amazing woman. She's been making a lot of headlines recently, expressing her views on sexuality and gender, feminism and individuality. She's had a lot of backlash as a result, but has that shut her up? Nah. We love this article, where she talks about the L’Oréal racism scandal. 

Image courtesy of Twitter

Meghan Markle

Meghan's already incurred a lot of buzz. She's passionate about women's welfare and has been an ambassador for UN Women. She holds an extremely influential position, which could be used to do an enormous amount of good for progress in resolving women's issues. We know that so much of this progress is pushed by women everywhere, of all classes, but having someone like Meghan to represent it can be a huge asset to the effort. 

Image courtesy of Royal Central

Lucy Siegle

Lovely Lucy is championing ecological solutions to everyday, problems via her column in The Guardian (we heard she's just left, but you can still read the articles!). She's a big advocate for going plastic free and looking for more ecological sanitary and cleaning products. Lucy is pushing for conscious shopping  (just like we are) and cautious consumerism. Hear hear!

Image courtesy of The True Cost

Sincerely Madia & Matilda