TEDX talk

The TEDx is a program for local and self-organised events that bring people together to share a TED-like experience. At a TEDx event, you can expect talks, videos, live speakers and deep discussions in small groups. 

TEDxSTROUD

If you don’t know me already, let me introduce myself. My name is Shalize, and I am the designer and director of Madia & Matilda. I was asked to take part in the TedxStroud event to talk about my journey in the world of sustainable fashion and how I have built a brand with the business model of having zero waste practices.

 

I am honoured to have been part of this event, speaking alongside 7 other inspirational women. It has always been a lifelong ambition of mine to be able to give a speech on something which I am so passionate about and believe in so strongly. It has been a challenging process along with the struggles posed by the coronavirus pandemic over the past year, nevertheless we persisted and were able to put on a fantastic virtual event.

My speech covers topics which I believe are extremely important to the future of sustainable fashion such as ‘Zero Waste’, ‘Fast Fashion and Waste’, ‘Upcycling’ and ‘The Future’. As I have mentioned in my speech – “now more than ever, there’s more choice for sustainable fashion”. Although we are not completely there, the journey to becoming more sustainable in our fashion practices is well and truly underway as the possibilities these days are increasingly growing. 

My most important piece of advice is this – going forwards, take every day as it comes. With each day believe we can do better and improve upon yesterday. In the future we hope to introduce natural, planet-friendly fabrics to Madia & Matilda, but there is scope for collaboration, and I am excited to see what change we can bring and not be a part of the problem. 

Sincerely Shalize  -  Madia & Matilda 

Christmas Waste Report & How To Do Your Part

Christmas is one of the most awaited times of the year, especially because of the food and presents that come with it

Image from The Irish Times https://www.irishtimes.com/news/consumer/christmas-shows-our-approach-to-climate-change-is-crackers-1.4089553 

Sitting down with your loved ones and celebrating - it all seems picture perfect. However, there is a side to this beloved holiday that is nothing but the opposite of perfect. As The Sunday Post reports: “We throw away a shocking amount, from six million Christmas trees to over 227,000 miles of wrapping paper. Our crimes against festive food are even worse. We chuck out approximately two million turkeys, 74 million mince pies and 17.2 million Brussel sprouts.” 

Image from GPT The Waste Solution https://gptwaste.com/6-facts-you-didnt-know-about-christmas-waste/

This kind of wastage takes a huge toll on our planet! Thankfully, there are ways for us to be more sustainable. Here are some ideas:

1. Organise your food! Don't throw out the leftovers but try to think of ways to use them in your cooking the days following Christmas or if you have bought too much food you can always do a good deed and donate it to your local shelter.

   
   

   
   

2. Gift activities or experiences rather than material things - your present will be much more worthwhile and make a memory rather than going unused and 

eventually getting thrown away if the recipient ends up not liking it.

3. Buy presents from sustainable brands. For example, gift your loved one something from Madia & Matilda!

   
   

   
   

Knitted hat from Madia & Matilda

https://www.madiamatilda.co.uk/allclothing-madiamatilda/Darcey-Knitted-Bobble-Hat-p125103478 

4. Use recycled wrapping paper!

Recycled wrapping paper from Ethical Superstore

https://www.ethicalsuperstore.com/products/natural-collection-select/recycled-wrapping-paper---tags---folk-robin-print---pack-of-4/ 

5. Instead of buying a Christmas tree, rent it instead.

6. Try sending Ecards or a festive video instead of a Christmas card, you could even send it with a M&M gift Voucher https://www.madiamatilda.co.uk/allclothing-madiamatilda/GIFT-VOUCHER-c14721567

   
   

   
   

Ecard from CrossCards

https://www.crosscards.com/cards/postcards/merry-christmas-bird.html

Sincerely Madia & Matilda 

Spring Collection - Sustainable Methods

Our Spring 20 range is here, using dead stock and left over materials, our New but old ranges show how sustainable fashion can be timeless, chic and effortless. Encapsulating beautiful world of sustainable fashion, is more than just a journey. When you by from us you are supporting a community of local crafts, instead of buying into throwaway fashion and damaging the planet. Therefore our team have selected their top 3 looks to take you from work, causal day dressing to night

The first item of choice, which we usually turn to has to be this effortless dress, which is ideal dressing down, yet equally add a pair of heels to elevate your style for the new year. The denim skirt at a midi lengths, these styles manage to be effortless yet high-impact and can create chic trans-seasonal looks by layering denim with smart blouses. Check out our new arrivals for futher details

Dina - Lace Blouse

Delicate embellishments, Linen or cotton blouses adorned with dainty flowers, unique yet subtle perfect pairing with linen trousers, for a smart casual style



All our clothing is vegan. Which is any garment that is made using non animal products or processes. Vegan clothing is a good for a sustainable wardrobe, however vegan clothing can include polyester and nylon, materials inherently included in a lot of fast fashion, yet we beleive that we are contributing to a more zero waste world by reusing materials.

In the furture we hope to stock more; plant based materials such as Tencel and
bamboo do not involve animal products or processes.

To find out more about our processes: see here

Sincerely Madia & Matilda

Our New Collection Arrives - 01.02,2020

Join us for our Secret Pop Up Shop in February

Conscious Shopping Tips

We've made a commitment to conscious fashion ethically made with a zero waste ethos.

Trends come and go, we consume at rates which are harmful to the environment. Yet there is more that we can do to stop waste and shop ethically. Discover more brands committed to change like ourselves on our shop unique selection, here

When buying an item of clothing, there are so many things to consider. It’s useful to ask yourself questions, like is it an investment classic or a short-lived trend? Do you really need it? Will you wear it just a handful of times or does it have longevity? 

Conscious shopping guide. 

All of these are important to consider before you purchase any item. You can learn more in our conscious shopping guide.

CARE, REPAIR, RE-WEAR


Make loved clothes last by giving them the real care that they need. How you wash, store and care for your clothing makes all the difference. Check out our some simple tips here

  

Styling Suggestions 

Changing our spending habits, rather than trying to overhaul your whole wardrobe, why not invest in a handful of key pieces that will last the test of time.

Sincerely Madia & Matilda