Discover Madia & Matilda at the Ethical Fashion & Lifestyle PopUp.
We will be showcasing our collections at
39 Pepper Street, London, E14 9RP, UK.
Madia & Matilda is designed and produced in the beautiful Cotswolds by Shalize Nicholas. Shalize graduated from Manchester Metropolitan University after working within the industry for retailers and designers, such as Mary Katrantzou in Paris, Tesco's and Littlewoods.
Set apart from the 'fast-fashion' industry, Madia & Matilda's chief objective is to create using zero waste ethics. Unfortunately, the fact that most fashion retailers view wearing the same clothes more than once as 'uncool' has negative effects on the environment. Clothes put into landfill create waste which takes years to biodegrade. We at Madia & Matilda oppose the rule that fashion is transient and disposable, and aim to produce garments with the lowest environmental impact possible.
What we are doing differently
Our brand was born from a wish to contribute positively to the idea of “slow fashion”. This view of fashion emphasises the importance of respect for the planet and the sources of the materials we use to make our garments. We hand-make all our clothes and have the greatest respect both for our workers and the materials we use. The clothes are made from recycled fabrics which might normally be thrown away. Some garments are up-cycled: transformed from old or unwanted garments to beautiful new ones.
We also offer an alterations service in our shop, mending and adjusting customers’ worn and torn clothes to give them a new lease of life.
Our clothes are intended to be timeless pieces to add to the customer’s existing wardrobe. In this way we like to think of our business as a kind of antidote to the rigid seasons-based fashion industry we are urged to subscribe to on the high street today.
Check our website for a general overview of what we do and to stay updated on our press releases. www.madiamatilda.co.uk
Madia and Matilda provide opportunities for local and young people, encouraging them to gain experience. We work with universities and local colleges and initiatives, bringing production back to Britain.
All our packaging is biodegradable and we recycle where ever possible.
Free registration: https://www.eventbrite.co.uk/e/kitty-ferreira-friends-ethic…to be kept up to date with in store events, from swishing to workshops.