Saturday 14 April 2018

Fashion Revolution Week - Meet The Team




Discover Madia & Matilda at the Ethical Fashion & Lifestyle PopUp. 



                We will be showcasing our collections at 
               39 Pepper Street, London, E14 9RP, UK.

Madia & Matilda is designed and produced in the beautiful Cotswolds by Shalize Nicholas. Shalize graduated from Manchester Metropolitan University after working within the industry for retailers and designers, such as Mary Katrantzou in Paris, Tesco's and Littlewoods. 





Set apart from the 'fast-fashion' industry, Madia & Matilda's chief objective is to create using zero waste ethics. Unfortunately, the fact that most fashion retailers view wearing the same clothes more than once as 'uncool' has negative effects on the environment. Clothes put into landfill create waste which takes years to biodegrade. We at Madia & Matilda oppose the rule that fashion is transient and disposable, and aim to produce garments with the lowest environmental impact possible.



What we are doing differently
Our brand was born from a wish to contribute positively to the idea of “slow fashion”. This view of fashion emphasises the importance of respect for the planet and the sources of the materials we use to make our garments. We hand-make all our clothes and have the greatest respect both for our workers and the materials we use. The clothes are made from recycled fabrics which might normally be thrown away. Some garments are up-cycled: transformed from old or unwanted garments to beautiful new ones. 




We also offer an alterations service in our shop, mending and adjusting customers’ worn and torn clothes to give them a new lease of life. 

Our clothes are intended to be timeless pieces to add to the customer’s existing wardrobe. In this way we like to think of our business as a kind of antidote to the rigid seasons-based fashion industry we are urged to subscribe to on the high street today.

Check our website for a general overview of what we do and to stay updated on our press releases. www.madiamatilda.co.uk





Opportunities 
Madia and Matilda provide opportunities for local and young people, encouraging them to gain experience. We work with universities and local colleges and initiatives, bringing production back to Britain. 


All our packaging is biodegradable and we recycle where ever possible.
Free registration: https://www.eventbrite.co.uk/e/kitty-ferreira-friends-ethic…to be kept up to date with in store events, from swishing to workshops.

Connect with our in store seamstress for repair, mend and alterations and details on each brand will follow shortly:) #whomademyclothes#fashionrevolution


Tuesday 10 April 2018

QUIZ! Finding Your Personal Style



Simple As ABC? 

A few people out there have it all figured out: career, culinary prowess and crazy good dress sense. But what if you don't have a built-in clothing compass? What if you're still in the land of 'Can I wear black and navy together?' Take our quiz to find out which core pieces you should invest in as building blocks to your wardrobe.

Jasmine jumpsuit... Fresh out of the studio for Spring!

Felicity  -  V-Neck Shift Dress
Our Felicity dress... Cute and Summery!


Send us a message on our website to let us know what you think of our quiz
we'd love to hear your results!



Sincerely Madia & Matilda

Sunday 8 April 2018

Wedding Season

Bride or Groom?

It's coming up to wedding season y'all. If you've been invited to anyone's big day, you'll want to start planning what you're going to wear. But for a lot of people it isn't as simple as seeing a dress in a shop with a reasonable price tag that fits like a glove and will miraculously go perfectly with your best shoes (we wish). So you're looking at the invitation and you read...


..."dress code is black tie..."
This is pretty standard order for weddings and fairly easy to shop for. It's usually agreed that for women this translates into either a long evening dress, one that finishes just below the knee, or a cocktail dress. The key with black tie dress is to keep it fairly simple and elegant— you don't want to outshine the bride! Our Katherine dress below also comes in pale blue and soft coral, perfect for a Spring wedding!



"...morning dress please..."
Formal day dress, essentially. You should aim for smart, elegant daywear, e.g. a dress or skirt with a jacket or long coat. Again, no thigh-high hemlines! You're not heading out for a night on the town, girl. If it's going to be hot (so probably not being held in the UK), you could opt for a shawl or wrap to put over your shoulders. How about teaming our Cordelia dress with a bright shawl to add a pop of colour?


"...please dress smart-casual..."
This can be a tricky one. If in doubt, always check with the organisers exactly what this means. However, if you know what the venue is and who the couple are, it shouldn't be too difficult to figure something out. Our Minnie skirt would work really well with a light blouse or shirt and jacket. The gorgeous yellow-mustard colour is perfect for any occasion. 


"...casual/themed dress..."
This can seem ambiguous but it all depends on whose guest you are! If the people walking down the isle are the 'go big or go home' type, feel free to get a bit adventurous, while taking care not to appear too formal. Have some fun with it, let loose! Make sure you read the invitation carefully and ask around to see what other people will be wearing. Our Abbie dress can be dressed up or down, depending on what the occasion calls for.



General things to remember
  • You're not the bride: don't go for colours that are too loud or clashing that might make you the centre of attention by accident.
  • Choose styles that are semi-conservative and respectful: if you're wearing a short dress with a massive slit down the side, eyebrows may be raised.
  • Don't wear white! That's the bride's colour. In the case of two grooms, double check with the organisers.
  • Have fun! Weddings are all about celebrating love, so feel free to dress like it!


Sincerely Madia & Matilda