Showing posts with label Sustainable fashion o. Show all posts
Showing posts with label Sustainable fashion o. Show all posts

Wednesday, 15 July 2015

Style with Conscience

Our sustainable clothing label, was asked to join the Green Organisation to present the Awards for this year’s event; held at the Empire Casino for the Green Apple Awards. Showing our Resort 16 collection on our team of beautiful models. 

An awards, which recognize the hard work and dedication to green and environmental causes or business schemes.

The Green Apple Environment Awards were launched in 1994 by The Green Organisation and have become well established as one of the most popular environmental campaigns in the world. Their awards are now in their twenty-second year and well established as one of the major environmental recognition schemes, both in the UK and internationally.

In addition to this we have opened a pop up shop in Strouds merrywalks shopping center, starting out as a one month appearance but then extended into two. Not only do we stock Madia & Matilda clothing we also believe in sporting local businesses an enterprises, such as Kastali bespoke storage solutions, Nicola cook handbags, haberdashery and twist lampshades and Sheri's attic antics. Everything is made to order with an alteration service along side, in keeping with our ecofriendly ethos - making your unloved garments loved. Pop in and find us on the highstreet.

37 kingstreet,

Sincerely Madia & Matilda

e::       w::

Monday, 20 April 2015

We are Sustainable fashion - #Making Better Choices

Impact of Fast Fashion
Those quick buys from the online stores to the high street stores, where prices are cheap and quality possibly matches this too. We all keep topping our warping wardrobes up with clothes we may only wear a few times. 

This creates a huge amount of wastage, approximately 350,000 pounds (£140 million) of clothing and textiles are improperly discarded per year per person! Just imagine the amount we all throw across the world. 

Due to fast fashion, the demand for man-made fibres has doubled in the last 25 years. This means a higher amount of harmful chemicals are being distributed into our world everyday just in production, these chemicals are then transferred onto our skin when we wear the clothing, and finally when we throw them are harming the environment in landfills. 

Over consumption
Clothing is getting cheaper and cheaper by the day, and we all love it! We think ‘perfect, saving myself some money AND look amazing!’ Although weigh up what you spend and how much you buy… are you actually saving? Fast fashion is addictive; spend less, buy more! Just imagine the wastage it causes. 

Why not buy timeless pieces that are great quality, always in fashion AND friendly to our environment? It’s WIN, WIN, WIN

This is the future of fashion. Living a more sustainable lifestyle.

Friendly Fibres
By using fibres that are sustainable and eco friendly, we are preventing harmful chemicals being distributed into our atmosphere and water at production, and preventing harmful chemicals being then transferred onto our skin when we wear them. 

Sustainable fibres can include;
Organic cotton 
Recycled Polyester
- Linen

Our Mission
At Madia & Matilda, we join the movement to a sustainable world. Looking good doesn’t have to damage the precious world we live in. We use sustainable fibres, alongside recycled clothing and end of material rolls from fashion rolls, that otherwise would have been wasted. 

Madia & Matilda: we are sustainable fashion #Making Better Choices

Sincerely Madia & Matilda

Madia & Matilda 

Sustainable Clothing 

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