Thursday, 11 October 2018

How to: Care for me. Wear Me. Love me. Mend Me.

Caring for your clothes

Inspired by the Cheltenham Literature Festival, we've picked out five of our favourite fashion care and sustainability books for you.

Wardrobe Wisdom, by Alicia Healey
Trained at Buckingham Palace, Alicia Healey has worked as a lady's maid and high-profile wardrobe consultant across the globe. In this book, she shares her top tips for decluttering your closet and looking after investment items so they'll last you a life time.
Buy the book here.

Laundry: The Home Comforts Book of Caring for Clothes and Linens
Laundering queen Cheryl Mendelson shares her love of housekeeping. With extensive knowledge of how to care for almost every fabric, from hand washing and removing stains to storing fabrics and garments, Mendelson shares the indispensable guide to caring for clothes at home.
Buy the book here.

Clothing Care Basics: Tips for Fabric Care, Clothing Storage, and Saving Money by Keeping Your Favorite Clothes Looking Good Longer
Explaining some of the basic terms used in clothes laundering, Julie Gallagher teaches you the basics so you'll never turn another white shirt pink or shrink your favourite jumper.
Buy the book here.
Clothing Cultures - Certified made in the UK
Madia & Matilda is now published in Clothing Cultures. This journal explores the issues in the production and consumption of clothes within the fashion industry.
Buy the journal here.

The Sustainable Fashion Handbook
An in-depth and comprehensive guide to sustainable fashion, from the impact fast fashion is having on our environment to eco-fashion and sustainable designers, this book will change your outlook on the fashion industry.
Buy the book here.

Sincerely Madia & Matilda

Sunday, 7 October 2018

Things to do This Oct & Nov - Culture

Things to do in Gloucestershire

SVA, The Good Shed, Stroud

Live music performance from Emily Barker and special guest Jack Carty. Preforming songs from her latest album, Sweet Kind of Blue, a fusion of soul, blues, country and folk, Emily will be taking to the stage on Saturday 3rd November at 7:30pm. 
Click here to purchase tickets and find out more about the event.

Gloucester zombie walk 

Cafe Rene,  Southgate Street, Gloucester
Back by popular demand, the Gloucester zombie walk will return to the streets of Gloucester city centre. Free of charge, this years walk will be raising money for Sue Ryder Leckhampton Court Hospice. Join the scary stroll on Saturday 27th October, 3pm - 5pm.
For more information on this event, click here.

Stroud Farmers’ Market

Certified Farmers MarketEvery Saturday 9 am-2 pm

Cornhill Market Place & Surrounding Streets, Stroud GL5 2HH                

Near Madia & Matilda HQ

Stroud Farmers’ Market is multi award-winning and is well known as one of the biggest, busiest and most popular farmers’ market in the UK. The market was awarded Best Farmers’ Market in the UK for 2013 for a second time by FARMA. At Stroud Farmers market there is streets lined with stalls, selling a range of fresh and local produce. From meats and charcuterie to fruit and vegetables, desserts, preserves and pickles to bread, cheese and plants.

You're sure to find a product you love at this market.

For more details, click here.

Cheltenham Literature Festival

109-111 Bath Road, Cheltenham GL53 7LS

Find a book you love at the Cheltenham Literature Festival, the world's oldest literature festival with over 500 events - Covering history, art, current affairs, sport, food and fashion, there's something for everyone's taste. World renowned this 10-day celebration is not one to miss!  Including  top i
cons, pop stars, extraordinary comedians, amazing actors. To visit & find out more, click here

Sincerely Madia & Matilda

Tuesday, 18 September 2018

Autumn Collection - New season has arrived!

New season collection, has arrived! Relaxed skirts, resourceful polo necks and low maintenance jumpsuits these pieces will become the staples of your closet.  

Be the first to wear our limited edition autumn’s smock dresses: this silk dupion floral motif is one of the best.

Quintessential  British dresses - Satin, cotton velvet or silk we have it, made to order 

Minnie - Skirt

Autumn’s prints vintage William Morris, mixed with upcycled cotton fabric for the skirt 

A jersey tee will really go the distance; mix and match new colours with our jersey ponte skirts made from reclaimed jersey fabric, or pair the set with velvet mules come party season.

Smart Casual - V-neck tee graphic tee, mixed with layered tailoring 

Henny Skirt

 Retro print crop blouses pair with our skirt options. 

Going out options - Whether a night out on the tiles is on the cards our Rosie Lace Dress will get you moving

Our best-selling cropped trouser Jenna is updated in navy, style with layers a strap top or for a functional smart work look; a smart blouse.

Wednesday, 12 September 2018

The Effects of Fast Fashion - Culture

As fashion week is in full swing we thought we would take a look at the processes behind Fashion Trends & consumers desires for new convenient collections. 

What is Fast Fashion?
It’s astonishing how quickly ‘fast fashion’— a low-cost, speedy way of shifting massive amounts of clothing from
stores world-wide— has taken over the globe. First conceived in the ‘80s, the concept has gripped the planet in a
way which has caused us to lose sight of how precious our natural resources are. Fast fashion runs on two basic
principles: low cost of production and at the time of selling, and speed of manufacture. The last is important as it
enables retailers to jump on the bandwagon and produce clothing in time for each new celeb/catwalk trend, as it
happens. Along the way, textile production has been outsourced to developing countries (the poorer the better).
All too often we know nothing about who makes our clothes, and we rarely hear about the impact this industry has
on workers and the environment. Is it really out of sight, out of mind? Not quite. Many organisations such as
Love Your Clothes and Remake work tirelessly to shed light on the effect our insatiable desire for fast fashion has
on both people and planet.

So what’s really so bad about Fast Fashion? Let’s take a look, from the production of weavable fibres to the factory
workers who stitch them together.

Fabric Production and Treatment
Fibre production and fabric manufacturing, regardless of whether it’s natural (plant/animal based), man-made
or synthetic, uses a vast and colourful array of insecticides, petroleum derivatives and processing chemicals,
at almost every step of sourcing and production. It uses a lot of energy and natural resources including water,
chemicals and oils. Cotton farmining particular utilises an enormous amount of fertiliser chemicals, along with
a staggering 25% of insecticides used worldwide.
It’s also estimated that genetically modified cotton occupied 43% of cotton-growing areas across the planet, as
of 2007. This figure has undoubtedly risen since. The fast fashion trend puts an enormous amount of pressure
on this process, increasing the number of chemicals used and resulting in some manufacturers cutting corners
on the safety of their workers.

Most people aren’t aware of the number of potentially hazardous chemicals used to make their clothes. These
chemicals put the manufacturers of textiles at risk of many serious health problems, such as cancer, infertility,
allergies and diabetes. For more information on the ways textile manufacturing harms people and communities,
check out fast fashion documentary The True Cost on Netflix, directed by Andrew Morgan.

An Environmental Disaster
“Textile dyeing is the second largest polluter of clean water globally, after agriculture”, according to
Patsy Perry, writing for The Independent.
For those in developing countries, who sometimes have difficulty in securing clean drinking water, this
is a dire issue. Poisonous cleaning and processing chemicals are released into the water and often leach
into rivers traditionally used as a source of drinking water.

The True Cost cites the leather industry as one of the worst contributors to this. Kanpur, India, supports
the production of cheap leather. The chemicals used to tan, treat and colour these products are often toxic
and can easily run into water used in agriculture, or even drinking water. The biggest culprit here is chromium-6,
a toxic chemical and confirmed carcinogen, and many of the people who live in close proximity to sites of leather
processing suffer from a number of issues caused by its contamination of groundwater and soil.

On another note, the fashion industry’s CO2 emissions are predicted to increase by 60% by the year 2030,
to a rate of nearly 2.8 billion tons per year.

The Human Angle
The fast fashion industry is extremely problematic and riddled with complex environmental and humanitarian issues at every turn.
Ayesha Barenblat, founder of Remake, (mentioned above), reveals that 80% of clothing worldwide is made in developing countries by
women between the ages of 18 and 24 years of age, and that “the biggest corners fast fashion cuts are human”. Many people heading
up big corporations argue that the practices they display and their attitude to human labour in factories is beneficial to communities.
They justify their actions using excuses like, “A job is a job, regardless of working conditions or relative pay. We are fighting unemployment
in underprivileged communities”. When governments attempt to pass bills which will outline a specific code of conduct, calling for a set living
wage to be paid to all garment workers, for example, the companies who rely on the cheap labour of the workers will nearly always oppose it. John Hilary was until recently the executive director of War On Want, which describes itself as being “against the root causes of global poverty, inequality and injustice”. Hilary comments during The True Cost that, “when everything is concentrated into making profits for the big corporations, what you see is that human rights, the environment [and] workers’ rights get lost altogether. You see that workers are increasingly exploited because [labour costs] are pushed down and down and down, just to satisfy this impulse to accumulate capital”.

Pic from Madia & Matilda - photography Kathy Anne Lim

What Can I Do?
Head over to Love Your Clothes for loads of amazing tips on how to recycle, reuse, alter or mend your clothes!
An estimated three quarters of people in the UK throw away old clothes rather than recycle or donate,
so it’s important that you avoid putting clothes into landfill as much as possible. Ways of avoiding this may include:
  • Buy clothing made from pre-used garments or textiles
  • Mend old clothes
  • Buy second-hand or vintage
  • Avoid buying polyester or similar, where possible. Polyester is a synthetic fibre which, when washed, sheds
microparticles which don’t biodegrade and cause widespread oceanic pollution. Plankton ingest these fibres and
pass them up the food chain, where many of them eventually end up in us after we eat fish or shellfish
  • Shop at Madia & Matilda! We use end-of-line or second-hand fabrics where possible, helping to reduce the
volume of textiles which go into landfill. All our original garments are made by our little team in the Cotswolds, so we
know exactly who makes each garment. Traceability and ethics are paramount to our business model!

If you have any comments, insights or ideas on the subject of fast fashion, please get in contact!


Infographics from Remake website

Sincerely Madia & Matilda