Eco Fashion Event - What makes fashion eco in 2020 and beyond?

 

Here is what we did last month, we attended the Eco Fashion Event via Zoom, "What makes fashion eco in 2020 and beyond?". Since the hit of Covid-19, the global pandemic has caused a digital wave in society. Most of us have had to choose digital life whilst instructed to stay at home. This was the same situation for the event we attended in December. It was based in our living room as we have to change our social circle to suit the current changes. This was a great way for us to learn more about the consumer and sustainability, we thought we would share some of the knowledge we gained.

Eco Fashion Events are a collective hosting pop-up that intends to encourage, inspire, and empower all of us to change our relationship with clothing and the environment so we can help our planet. You can find them on Instagram @ecofashionevents where they have a direct link to all up and coming events. A great way to educate ourselves on the current climate and how we can contribute individually and together as a community.

We looked at things you can do as a consumer and made a list: 

• Use the list until it becomes apart of your day 
• Shopping in a rated way like a five-star hotel rating system
• Wellbeing investing to your self, take a conscious and considered step or approach looking from within 
• Knowing your values, conscious decisions before clicking or walking into a shop; preach self-care and loving your self 
• Looking at the journey as an opportunity to change, try clearing out the unnecessary, other ways of targeting sustainability 
• How it will benefit the brand, altering clothes for other brands, to stop the rate of returns 
• Focus on the longevity of clothing as well for marketing 
• Waste and resources the graveness of the situation, think about your fashion choice 
• Investing in being a part of a future that is going to change 
• Remember, it's making a difference a part of a collective movement, and years later it is having an impact 
• The power of emergence: Knowing that it is happening even though you can’t see it happening

We were lucky enough to have an incredible group of speakers to discuss sustainability and their advice on the consumer. If you have time, take a look at them and what they do!

The speakers were Bukola Dagiloke, Fran Sheldon & Roberta Lee 

Melody, Hannah were moderators and AMC

Ann Marie Newton, Fellow RSA was supporting

Our speakers: 

Melody Ramsay 

Melody is a 2020 graduate from the Glasgow School of Art with a First Class BA (Hons) in Fashion Design. Ramsay dissects the politics of aspiration, informed by fashion as an intuitive means to understanding identity constructs such as heritage. She was selected to exhibit for the TATE Collective exhibition ‘Collection 2.0’. Her graduate collection is presented as a meditation on heritage narratives.

Bukola Dagiloke 

Brand Consultant and Founder of the Global Fashion Marketplace. She helps fashion brands reach new markets and grow working on sustainability and innovation. she is an expert in the art of storytelling and content marketing.

Roberta Lee

Lee empowers men and women to take control of their style narrative and help them achieve a more consciously curated wardrobe, she is a personal stylist focusing on sustainable style and has worked on fashion shows, helped clients construct their identity, and worked on group workshops and online consults. 

Hannah Lyons

Lyon advises charities and nonprofit organisations on charity law, such as grants, contracts, mergers, and governance. 

Images from: https://pixabay.com

Sincerely Madia & Matilda