Showing posts with label climate change. Show all posts
Showing posts with label climate change. Show all posts

Friday, 21 February 2020

Sustainability books to read

With sustainability at the core of what we create, thought we'd provide you with the tools to become a change maker.
 So, If you want to go change the world or simply learn a bit more about your environmental footprint and the changes you can make, here are a few good reads to get into

Wear no evil - How to change the world with your wardrobe - Greta Egan 

The  Human Age - The world shaped by us - Design for Asun Dan Le (Braungart)

Over dressed - The shockingly high cost of cheap fashion - Elizabeth L. Cline

Organic Cotton Dress

Fashionopolis - The price of fast fashion and the future of clothes - Duna Thomas

Live Green - 52 Steps for a more sustainable life - Jen Chillingsworth

Or, if you are looking for fiction we found these books to enjoy!

The Testaments Margret Atwood

City of Girls, Elizabeth Gilbert

Cross fire - Noughts and Crosses, Malorie Blackman

Sincerely Madia & Matilda 

Friday, 31 January 2020

Spring Collection - Sustainable Methods

Our Spring 20 range is here, using dead stock and left over materials, our New but old ranges show how sustainable fashion can be timeless, chic and effortless. Encapsulating beautiful world of sustainable fashion, is more than just a journey. When you by from us you are supporting a community of local crafts, instead of buying into throwaway fashion and damaging the planet. Therefore our team have selected their top 3 looks to take you from work, causal day dressing to night

The first item of choice, which we usually turn to has to be this effortless dress, which is ideal dressing down, yet equally add a pair of heels to elevate your style for the new year. The denim skirt at a midi lengths, these styles manage to be effortless yet high-impact and can create chic trans-seasonal looks by layering denim with smart blouses. Check out our new arrivals for futher details

Dina - Lace Blouse

Delicate embellishments, Linen or cotton blouses adorned with dainty flowers, unique yet subtle perfect pairing with linen trousers, for a smart casual style

All our clothing is vegan. Which is any garment that is made using non animal products or processes. Vegan clothing is a good for a sustainable wardrobe, however vegan clothing can include polyester and nylon, materials inherently included in a lot of fast fashion, yet we beleive that we are contributing to a more zero waste world by reusing materials.

In the furture we hope to stock more; plant based materials such as Tencel and
bamboo do not involve animal products or processes.

To find out more about our processes: see here

Sincerely Madia & Matilda

Thursday, 10 October 2019

Culture - Becoming a Change Maker

The climate movement, what all the fuss is about? The reality of how we as humans have been living is causing unfathomable damage to the planet.  With climate strikes and protests around the world; it has become an opportunity to involve everyone in this fight for our common future to focus on solidarity for awareness and change. 

That’s what the climate strikes are: a peaceful reminder that young and old on every continent are now called to an intrinsically global fight. 

How can you make a difference, when the damage is already done you ask?  

Changing the products we buy, not just the clothes we wear; but also thinking about meal preparation to reduce waste, shopping in independent stores or buying second hand or hand crafted and purchasing for refillable stores.

It will take small steps, but the more small steps you make the easier it becomes. For tips on how to be more eco-conscious why not check out our guide to ethical shopping  

Sincerely Madia & Matilda 

Saturday, 7 September 2019

Conscious Shopping Tips

We've made a commitment to conscious fashion ethically made with a zero waste ethos.

Trends come and go, we consume at rates which are harmful to the environment. Yet there is more that we can do to stop waste and shop ethically. Discover more brands committed to change like ourselves on our shop unique selection, here

When buying an item of clothing, there are so many things to consider. It’s useful to ask yourself questions, like is it an investment classic or a short-lived trend? Do you really need it? Will you wear it just a handful of times or does it have longevity? 

Conscious shopping guide. 

All of these are important to consider before you purchase any item. You can learn more in our conscious shopping guide.


Make loved clothes last by giving them the real care that they need. How you wash, store and care for your clothing makes all the difference. Check out our some simple tips here


Changing our spending habits, rather than trying to overhaul your whole wardrobe, why not invest in a handful of key pieces that will last the test of time.

Sincerely Madia & Matilda 


Sunday, 7 April 2019

Committed to Concious Fashion - #ZeroWaste #FashionRevolutionWeek

In today's fashion industry; each season new clothing lines are brought out so quickly; building up to an 'An estimated £140 million worth (350,000 tonnes) of clothing goes to landfill in the UK every year. Extending the average life of clothes by just 3 months would lead to a 5-10% reduction in the carbon, water and waste footprints.'

We are working with London Organic and Kindred with Cocktails & Conversation for a Fashion Show & Networking Party. This spectacular event aims to bring together people who make the fashion industry work to support Fashion Revolution Week join us from 7pm to 11pm for a catwalk event. 

Kindred, Kindred, Bradmore House, Queen Caroline Street, London, UK


Is to highlight sustainable, ethically made fashion that is honestly priced with qualitity in mind over quantity. 

The show will highlight the creativity and flair of London based designers who make clothes in an ethical and sustainable way. Our stunning and diverse models will be made up from organic and fair trade beauty products.
After the show you will be able to network and enjoy drinks and a DJ till 11.30pm.
There will be press and photographers in attendance so please do dress to impress.
Arrival and welcome drink from 7-8pm
1st Fashion Show 8pm
2nd show 9pm
After party and DJ with live fashion shoot 9.30pm until closing
We have a limited amount of tickets available to Kindred Members which you can purchase on our website (you Must be a member). If you require further tickets or if you're a non-member, please purchase a ticket on Eventbrite here

Fashion Revolution is a global movement that runs all year long. Fashion Revolution week (22nd - 28th April 2019) and the #whomademyclothes campaign falls on the anniversary of the Rana Plaza factory collapse, which killed 1138 people and injured many more on 24th April 2013. That is the day Fashion Revolution was born. During this week, brands and producers are encouraged to respond with the hashtag #Wemadeyourclothes and to demonstrate transparency in their supply chain.

Wednesday, 11 October 2017

More on Sustainability and the Climate

Mama Giraffe & Mama Earth

Climate Change Week is from the 9-14th of October. In view of this, we've decided to do a series of posts focussing on the climate, sustainability and local initiatives to do with these topics. Hope you enjoy reading!

The Giraffe Bit

We know why you're really here, and we don't blame you (giraffes are super cute), but here's the thing. Climate change isn't only affecting humans and trees. It has had, and will continue to have, an enormous  impact on the habits and habitats of thousands of species across the globe. I'm sure this isn't news to you (anyone else adopt a tiger or polar bear through the WWF when they were 12?) but let's get some facts.
The WWF (World Wildlife Fund) is one of the major charities aiming to improve the welfare of wildlife by: "advancing policies to fight climate change; engaging with businesses to reduce carbon emissions; and helping people and nature to adapt to a changing climate".

According to the World Animal Foundation (WAF), giraffes are being lost "at an unprecedented and alarming rate". The IUCN (the International Union for Conservation of Nature and Natural Resources) have classed giraffes as a "vulnerable" species (by the way, did you know there are 9 subspecies of giraffe?! Neither did we). We're using giraffes as an example (mainly because Madia & Matilda's founder Shalize Nicholas has an obsession) but there are thousands of other animals and plants in the same sticky situation as giraffes, or worse.

This list includes Sumatran tigers, orangutans, whales and many others, from all regions and taxonomic groups.

A Sumatran tiger takes a dip. How cute?!?

The Pocahontas Factor 

How is Pocahontas relevant?!

You'd be surprised. The classic Disney flick was based on a true story and deals with topics such as colonialism, racism and displacement of indigenous people. Pretty hard core, considering its target audience! (There has been some discussion about how well Disney dealt with these complex topics, but let's leave that for another time.) 

Pocahontas vs Modern Example. A compare/contrast kinda thing. Bring it on!

Pocahontas: Sexy beast Cap'n John Smith and buddies rock up to Pocahontas's area hoping to find precious natural resources, such as gold (bling bling).

Modern Version: Some powerful organisations are seizing land that's been sacred to local tribes, sometimes for thousands of years. Their aim is to grow new crops to use as biofuels and to cut down on the use of fossil fuels. Though the search for alternatives to fossil fuels is important, it's coming at a huge price to local people.

Pocahontas: Cap'n John Smith's buddies are particularly looking forward to fighting some of the native American Indians, so that they can use the new land as they choose (maybe build a few villas, a water park, poss also some quality shopping arcades?).

Modern Version: Fighting has broken out between these large companies and the Indigenous communities over land ownership. This has resulted in devastating loss of life on both sides, and damage to the land in question.

Pocahontas: Smithie and buddies believe for a long time that they are the ones in the right. So do the Powhatan, Pocahontas's tribe. 

Modern version: Actually, the principle is the same. And it's a tough one to call (so we're not going to try). On one hand there's ancient tribal tradition around the world, and sacred lands are super important to that; on the other hand, biofuels are one real solution to battling climate change, by reducing the amount of fossil fuels we use (this includes damaging collection methods such as fracking, which also cause pollution and habitat loss). The jury (meaning us) is out. 

The Saami People and the Guarani People

The Saami people have lived and herded reindeer in parts of Scandinavia, Russia and Canada for thousands of years. The reindeer rely on a consistent climate to flourish, and the Saami people suffer alongside the animals if this is upset. In recent years the weather has been unpredictable: snow and wind patterns have gone a bit crazy, and there have been sad reports of reindeer falling through the ice. When reindeer are put at risk like this, it dramatically impacts the lives of the Saami people and their culture.

In the case of the Guarani of Brazil, some 47 000 to 51 000 people, it's actually the efforts to grow and make biofuel which is harming their community. In recent years there has been a huge displacement of the Guarani people from their ancestral lands. This has had disastrous effects on the population: the suicide rate within the communities has risen to about one per week, according to anthropologist and community leader Tonico Benites Guarani, in conversation with The Guardian. (For the full article click here). It's the result of unrest and disputes over land in Brazil which has been going on for decades. Sources say that around 95% of ancestral Guarani land has been torn from the community to make room for biofuels, sugar cane and soya plantations.

Young people from the Tupiniquim tribe, another Brazilian tribe who have fought hard to retain ancestral lands seized for the production of biofuels

I'm sure you've spotted the dilemma. In the case of the Guarani people, efforts to develop a new, renewable energy source to replace fossil fuels have caused major damage to their way of life, both psychologically and physically. There's obviously no easy solution to the problem. 

So what the heck can be done about it?

It seems like one of those problems where a balance needs to be struck: somewhere between moving forward positively, and conserving natural habitats and indigenous communities. It doesn't look like there's a magic formula for this, unfortunately (unless you have one??), but that shouldn't stop us trying. 

As Mahatma Gandhi once said, "you must be the change you wish to see in the world". 

Sincerely Madia & Matilda

Friday, 6 October 2017

Climate Concerns

Global Climate Change Week

Global Climate Change Week is coming up folks— it begins on October 9th! In light of this, we thought we'd take the opportunity to share some info about the climate. 

Alaska, the home of these bears, is being hit pretty hard by the effects of global warming

So what is going on with climate change today? 

Good question. Whether you believe in it or don't, or just aren't sure who to believe, here's the lowdown.

The Technical Stuff

Earth's climate has always fluctuated, since before the dinosaurs were hanging out with us, but the biggest human-made change in climate in the UK was during the Industrial Revolution, which began in the 1700s. This marked the point when industries began to use fossil fuels to replace renewable fuels such as wood or water. In the mid-1800s scientists discovered just how effective gases like CO₂ are at trapping heat— and began to realise how much was released into the atmosphere as a result of the Industrial Revolution.
It's interesting to note how much the industrialisation of the Western world relied on fossil fuels, and the consequences of this. Many people are still only just realising the impact of everyday actions on the climate.
According to NASA, the evidence of our changing climate can be found in 'ice cores', which are "cylinders of ice drilled out of an ice sheet or glacier", in Greenland and Antarctica. Ancient tree rings and layers of sedimentary rock can also provide evidence for significant climate change. This evidence shows that global warming is increasing at the rate of—brace yourselves—ten times the average rate of global warming, measured against millions of years of atmospheric changes on Earth. Scary, huh? For a thorough, reliable and eye-opening source on climate change, click here.

A joint statement issued by 11 international science academies in 2005 summarises: "The evidence [for climate change] comes from direct measurements of rising surface air temperatures and subsurface ocean temperatures and from phenomena such as increases in average global sea levels, retreating glaciers, and changes to many physical and biological systems". However: before things start to feel depressing, let's take a look at the future... #crystalball
A graph showing carbon dioxide levels over 400 000 years

Coping with Climate Change
NASA reckons the 'solution' to climate change (yes! There is one!) has 2 main parts: mitigation, or reducing the amounts of greenhouse gases released into the atmosphere; and adaptation, or how we can adapt ourselves to our changing climate, including what it might be like in 200 years.

There are some really inspirational stories of cities which have taken climate concerns into their own hands: Samsø, a Danish island, "achieved carbon neutrality" in about 5 years in the late '90s through eschewing fossil fuels and replacing them with clean, renewable energy sources such as wind turbines. Amazingly, these turbines were funded by the inhabitants of Samsø themselves! How about that?

You may have heard of the Paris Agreement— this is a large part of the United Nations' current work on climate change awareness and action, on an international scale. According to its website, the UN declares that the Paris Agreement "brings all nations into a common cause to undertake ambitious efforts to combat climate change and adapt to its effects, with enhanced support to assist developing countries to do so". Exciting, no? It might seem on a small scale as if agreements like this are not doing enough to combat the effects of climate change, but it's really a huge step in the right direction. It means that climate change is finally an issue of international importance. More on the Paris Agreement and the UN here.

How can you help? 
Educate yourself! (This blog's a great place to start, we say). Leonardo DiCaprio has set up his own foundation, the LDF (Leonardo DiCaprio Foundation) which is "dedicated to the long-term health and wellbeing of all Earth's inhabitants". The LDF website is full of great info on climate change, vulnerable marine life and landscapes, plus much more. Check it out here

For a closer-to-home company focused on clean energy production, look no further than Ecotricity, founded by Stroud's very own Dale Vince. They are pioneers for a cleaner, more effective and eco-friendly source of energy. Ecotricity are contributing to local economy and sustainability in a fantastic way. So there you have it: a provider of clean, green energy so you can binge Netflix guilt-free! More about Ecotricity here.

You could also... Buy all your clothes from Madia & Matilda! Yes, this really is a solution. Supporting small local businesses is important as it boosts local economy and morale. As to our business, it is founded with ethical and ecological concerns at heart. We upcycle materials and breathe new life into pre-loved garments, meaning that our carbon footprint is as small as possible.

Altering your diet to include less meat could also significantly reduce your carbon footprint. Cows and sheep are famously good producers of methane, a hefty greenhouse gas. There are many other arguments surrounding the production of meat, focussing on the ethics/lack of in the meat industry— but let's save that for another day (don't think you're off the hook, steak lovers: more on this another time!)

Interestingly, shelling out for an electric car won't result in a cut to your carbon emissions as effectively as maintaining and using your old car properly will (at least according to the Guardian). If looked after, cars will go and go, unless you're one of those people who loves to drive through Scottish lochs in your holidays.

For loads more ways to reduce your own carbon footprint, look at this cool article by The Guardian, or do your own research! There are SO MANY ways to do your bit. (Please share your findings with us if you hit anything super good!) +Madia & Matilda follow us on Instagram or twitter.

Sincerely Madia & Matilda