How consumers can become zero waste

Becoming a zero waste consumer is essential, and you're definitely making a huge positive impact on the environment and the world. So don't worry, every single individual makes a huge difference. Keep going; it really is working! The zero waste generation is a big deal, and it is encouraging communities to get on board. 

The world is beginning to embrace sustainability and jump on the zero waste movement. Remarkebly after David Attenborough's Blue Planet II in 2017, a follow up on the 2001 documentary. Attenborough tells the compelling stories of the world's deepwater inhabitants, creating an irreversible relationship between the earth and mankind. Other inspirational television such as the movie A Plastic Ocean in 2016, where Craig Leeson reveals the terrifying impact of pollution and the vast amount of plastic materials dumped on the earth's soil. 

More and more sustainable products are beginning to take the market, with more entrepreneurs siding with zero waste and companies discovering how easy it is to contribute. We love that at Madia & Matilda, we can rent clothing; this is a great way to produce less waste and a cheaper alternative to buying clothes you will only wear for a specific occasion or event!

So how can you be a zero waste consumer? 

It's pretty easy and very possible. Here, let us help you get started if you haven't already! At Madia & Matilda we pride ourselves on our sustainable ethics, as a little goes a long way. 

Check out our sustainable ethics at : https://www.madiamatilda.co.uk/sustainable-matters 

First of all, have a clear mindset. Sometimes we simply cannot be bothered to do the little things, such as recycling or being mindful of waste. That's understandable; we are only human. However, we can change this mindset by embedding zero waste routines into our daily lives just like any other activity, that way it does not become an 'extra' task; it just becomes normality. If you make it normal, it encourages others around you to do the same. Make zero waste lifestyles something that should be a reality and a necessity. 

Take a look and do some research if possible, to inform yourself more on the zero waste movement; look at TerraCycle for inspiration. 

Another great idea is to buy your shopping in bulk, or buy from local produces that do not use over excessive packaging like the supermarkets. However, fingers crossed that supermarkets will be eliminating plastic soon to come, and we have high hopes for this change. For example, Iceland has vowed to eliminate plastic packaging on its own products by the latest 2023. With these encouraging statistics, other supermarkets have jumped on board such as Morrisons, they are in the middle of trialing plastic bags into paper bags and hopes by 2025 to have mastered this task.  

Electric cars are also becoming very popular, and they emit fewer greenhouse gases than petrol cars being run by electricity. Many companies are hoping to switch to electric within the next decade, such as Ford. So, maybe consider switching from petrol to electric, or even hybrid for the current moment. Reducing your amount of petrol stops air pollution from increasing. 

Another great tip is always carrying bags in your car, in case you go shopping last minute and need a bag! I know it is easy to forget, this way if you have them already there, what is really stopping us. If you are clothes shopping, take a look in your wardrobe and see if you really need everything or you can pass it on or recycle. More garments are bought than ever in 2020 and 2021, with a statistic of 57% of these materials going to landfill, and 35% of materials in the supply chain also being put to waste. Make sure you read up on where you are shopping and shop for sustainable brands like us! Madia & Matilda. 

Image from: https://www.commonobjective.co/article/fashion-and-waste-an-uneasy-relationship 

It is important to become part of the zero waste movement, simply because we are the change!

Images from: https://pixabay.com 

                                                    

Sincerely Madia & Matilda

Committed to Concious Fashion - #ZeroWaste #FashionRevolutionWeek

In today's fashion industry; each season new clothing lines are brought out so quickly; building up to an 'An estimated £140 million worth (350,000 tonnes) of clothing goes to landfill in the UK every year. Extending the average life of clothes by just 3 months would lead to a 5-10% reduction in the carbon, water and waste footprints.'

We are working with London Organic and Kindred with Cocktails & Conversation for a Fashion Show & Networking Party. This spectacular event aims to bring together people who make the fashion industry work to support Fashion Revolution Week join us from 7pm to 11pm for a catwalk event. 

Kindred, Kindred, Bradmore House, Queen Caroline Street, London, UK

OUR MISSION

Is to highlight sustainable, ethically made fashion that is honestly priced with qualitity in mind over quantity. 

The show will highlight the creativity and flair of London based designers who make clothes in an ethical and sustainable way. Our stunning and diverse models will be made up from organic and fair trade beauty products.

After the show you will be able to network and enjoy drinks and a DJ till 11.30pm.

There will be press and photographers in attendance so please do dress to impress.

SCHEDULE OF EVENTS

Arrival and welcome drink from 7-8pm

1st Fashion Show 8pm

Break

2nd show 9pm

After party and DJ with live fashion shoot 9.30pm until closing

PLEASE NOTE

We have a limited amount of tickets available to Kindred Members which you can purchase on our website (you Must be a member). If you require further tickets or if you're a non-member, please purchase a ticket on Eventbrite here

Fashion Revolution is a global movement that runs all year long. Fashion Revolution week (22nd - 28th April 2019) and the #whomademyclothes campaign falls on the anniversary of the Rana Plaza factory collapse, which killed 1138 people and injured many more on 24th April 2013. That is the day Fashion Revolution was born. During this week, brands and producers are encouraged to respond with the hashtag #Wemadeyourclothes and to demonstrate transparency in their supply chain.