Why shopping is a powerful mode of activism:

 At Madia & Matilda, we recognize that a sustainable lifestyle is not restricted to the clothing that you wear. Therefore, we are actively expanding our product range to include ethically-sourced, zero-waste home wear, cosmetics and food. By doing so, we are providing a single platform to support your personal Eco-conscious journey.

About Curated Brands?

To fulfill your needs without comprising those of future generations, you must adopt a zero-waste mindset which will inform your everyday choices. Vegan, organic, recyclable and refillable options will enable you to live with a reduced environmental impact. As such products become more accessible and easily purchased through the Madia & Matilda website, we look forward to growing our community of conscious consumers.

Vegan Products

All products sold by Madia & Matilda are sourced from cruelty-free, sustainable brands, including small independent and local retailers. We only partner with retailers which meet our strict environmental and social criteria. Investing money into ethical businesses funds and supports the development of the ethical practices which are necessary to prevent further social and environmental damage. As consumption is the underlying cause of land, air and water pollution, changing the way you shop is a powerful mode of activism. 

Accessories

In order to minimize our supply chains carbon footprint, we look to partner with brands which offer drop-shipping services. Instead of receiving and holding stock from organisations, we ask retailers to send products direct to our customers to avoid unnecessary travel-induced carbon emissions. Drop-shipping also allows the price of products to remain a true reflection of their value, without incorporating additional transportation charges.

 

Madia & Matilda Sale

Why not take a look at our range of curated beauty, food and home wear brands here:
https://www.madiamatilda.co.uk/brands

And stay updated with our new product launches by subscribing to Madia & Matilda’s newsletter: https://madiamatilda.us10.list-manage.com/subscribe?u=dd3a3c37b58f95a068260ca98&id=2da065a778

Sincerely Madia & Matilda

Style Spotlight - The Kirsty Top

                                                               

Our latest must-have for this season, the Kirsty top. Features a polo neck, with long- sleeves, made from ruched soft jersey fabric. A fitted, versatile, and comfortable style which creates an effortless look suitable for everyday wear. This look can be tucked in or out and paired with jeans or a skirt. The Kirsty top is a classic and essential piece to add to your winter wardrobe. Also available in Black, White and Red 

           

Kirsty top in black

The Kirsty top is a perfect staple piece for this season, fitting into the stay at home lifestyle during the winter lockdown. This piece is warm and cosy, ideal for working from home in online meetings. You can also wear this piece in a dressed-up fashion once the lockdown is over. 

Kirsty top in black

Images from: https://www.madiamatilda.co.uk

                                                              

       

                                                               Sincerely Madia & Matilda 

International Women's Day 2019 - Women We Love

For International Women's Day, this year we have compiled a list of influential women that we love. 

Emma Watson 

British actor Emma Watson was appointed UN Women Goodwill Ambassador in July 2014. Watson dedicates her efforts towards the empowerment of young women and girls, and will serve as an advocate for the UN Women’s "HeForShe" campaign in promoting gender equality.



Stacey Dooley

Since 2009, Dooley has made social-issue-themed television documentaries for BBC Three concerning child labour and women in developing countries. Dooley has produce many documentaries and TV shows highlighting the impacts of ‘fast fashion’ and investigating the working conditions people endure in foreign countries to produce garments for companies such as H&M.


Clara Amfo

Clara is a regular presenter on the Radio 1 weekday schedule, she has interviewed the biggest names in the music industry, and presented from some of the most prestigious music festivals and awards ceremonies. Amfo aims to help women have the confidence to break through into the media industry as she was influenced by Lauryn Hill from a young age, a rare example at the time of a dark-skinned black woman whose talent was able to reach a large audience.

Lucy Siegle

Ethical living journalist, Lucy Siegle currently writes for the Guardian covering a range of topics from fashion and the environment to finance and food. Siegle has also recently published a book titled ‘Turning the tide on plastic’, that hopes to end the plastic pandemic and provide tips for long-lasting action.


Helen Clarkson

CEO of The Climate Group, Helen Clarkson, works internationally with leading businesses, states and regions to deliver a world of net zero greenhouse gas emissions. Experienced in the marketing and business industry, she ensures that sustainability is at the forefront of business strategies worldwide.


Kate Brandt

Kate Brandt is the current Google Sustainability Officer, leading Google’s worldwide operations, products and supply chain. Sustainability and cyclical economy are key to Brandt’s work, with her efforts being recognised by Obama in 2014 when he appointed her to serve as the Federal Environmental Executive. 

Susan McPherson

Founder and CEO of McPherson Strategies, Susan consults and invests in businesses and start-ups that have social good at their core. With 25+ years of experience in marketing, PR and sustainability communications industry, McPherson ensures that corporations and growing non-profits on how best to partner, build advocacy and drive visibility for their causes and initiatives.


Anita Roddick

Founding member of the Women’s Environmental Network and The Body Shop, Anita Roddick has been an environmental ambassador since the early 80’s. In total The Body Shop had over 700 branches, and Roddick was awarded the 1991 World Vision Award for Development Initiative. 


Dr Shakardokht Jafari

Originating from Afghanistan, Shakar is the Founder and CTO of Trueinvivo Limited, which with support from Innovate UK has developed a radiation detection system for cancer care that aims to save lives, money and offer a better quality of life to patients. In January 2018 Shakar received a prestigious Women’s award from the Afghanistan government and a recent meeting with a director could lead to a film biopic.

Sincerely Madia & Matilda

Random Acts of Kindness Day 2019

The impacts of fast fashion and how we can change to be kinder to the environment.

We've got 9 simple tips to help you be kinder to the environment.

1. Quality over quantity 

Cheap prices equal cheap materials. Save the environment and yourself some money by buying better quality garments. We’ve all experienced the disappointment of an item falling in holes a couple months after we’ve bought it. Fast fashion is one of the main culprits of environmental damage in the 21st century. The less we invest into fast fashion the quicker brands will improve their garment quality. 

2. Think before you throw
Whether it no longer fits, is stained or has a hole in it, think before you throw. Throwing away your unwanted clothes may not be as environmentally friendly as you first thought. Over £12 million worth of clothes are put in landfill each year in the UK alone. Before you throw, think ‘could this be fixed?’ ‘Could I sell it?’ ‘Can I donate it to a local charity?’ There are many ways clothes can be recycled before they reach the end of the line.

3. Care for your clothes 

Washing our clothes has a significant impact on the environment. 75% to 80% of the damage caused to our clothing comes from the effects of washing and drying. Washing your clothes according to the label can add to your clothes lifespan and save you money in the long run. When you wash your clothing make sure you consider what products you’re using – there are now many eco-friendly washing liquids to help you cut down on your impact on the world. 

4. Buy from sustainable brands 

Many small start-up brands are turning towards sustainability to break into the fashion industry. Admittedly, the offering form sustainable brands is still limited but the more we demand eco-fashion the more will be available. If you’re looking to shop with a sustainable eco-friendly brand, why not check out our website. All of our garments are made from end of line fabrics and upcycled items, and we also alter clothing. 

5. Bring your own bag

To reduce your plastic waste, ensure you bring your own shopping bag wherever you go. Although it may seem quick and easy to grab a plastic bag while you’re shopping, but research suggests that plastic bags release three times the greenhouse gas of reusable bags. If you want to be super eco-friendly why not buy recycled tote bags. Madia & Matilda stocks some amazing printed tote bags from British brand Graphyx which is a sustainable brand using vegetable oil based ink. 

6. Reduce your plastic use

Reducing the amount of plastic you use can have a massive, positive effect on the environment. Start today, by making easy substitutes like plastic bottles to reusable water bottles, plastic straws to paper or metal straws and reusable bags. Keep your take away tubs and Nutella jars, wash them out and use them to store bulk foods or leftovers. These simple swaps are easy to make and could help save the planet. 

7. Don’t be afraid to buy second hand or swap items

Second hand garments are not always worn out or dirty as the media would often have you believe. Second hand items can come from charity shops, websites like eBay and Facebook, or apps such as Depop or Shpock. More often than not, these clothes are hardly worn and are in very good condition. Alternatively, you could do a clothes swap organised through a local event or social media. By participating in a clothes swap you are able to get a feel of what the fabrics and styles are like before you buy. 

8. Buy British

Buying British is key to creating a sustainable shopping industry in the UK (obviously this can apply to any country you live in). Supporting local and British businesses is a great way to be kind to the world too. By buying British you are able to identify exactly where the product is produced and its components are sourced, which often leads to higher quality garments being produced. 

9. Alter and mend to get the most out of your wardrobe

A fallen hem or missing button shouldn’t mean your clothes need to be thrown away. Either learn some basic sewing skills to repair your own clothes or take them to a local tailor for a small fee. Mending or altering garments can increase their lifespan and save you money. If you buy from a clothes swap or second hand shop you can easily tailor them items to fit you and your style for little money.

Sincerely Madia & Matilda

Valentine's Day Gift Guide 2019

Valentine’s Day Gift Guide 2019

Valentine’s day is right around the corner. We’ve compiled a gift guide to help you get prepared for the big day.

1. OM Skincare

If your significant other is a fan of skincare and fragrance then we’ve got you covered.
This OM Beauty ‘Mindful Traveller’ skincare set is ideal for your valentine. Easy to travel with and refillable this makes the perfect eco gift for the love in your life.  When using the Pure Glow Cleanser, breathe deeply to release blockages in the flow of Chi, thereby restoring vital energy to skin and giving yourself a chance to relax. The Daily Radiance Moisturiser gives the best results when you gently tap as this stimulates and wakes up the skin, releasing blockages and restoring vital energy to skin.
Click here to buy.

2. Lola's Apothecary 

Lola's Apothecary Breath of Clarity Uplifting Body & Massage Oil is the perfect gift for Valentine’s day this year. Treat your loved one to the refreshingly soothing scent with Eucalyptus, Rosemary and Sweet Marjoram at its herbaceous core, uplifted by the joy of Peppermint and Lemon. All fragrances are composed entirely of the finest pure essential oils.
Click here to buy.

3. Laughter Print

If homeware and accessories are more suited, why not check out our Shop Unique brands. Decorate your home with your affection by hanging this Walt Disney print. Crafted from white cardstock paper and gold foiled lettering set inside a solid white wood frame.

Click here to buy.

4. Concrete Ring Holders

Treat the minimalist in your life to these contemporary concrete ring holders. Made from cast concrete and left in its organic state, they are perfect for adding a modern edge to any space. 

Click here to buy.

5. Vegan Leather Purse

Made from vegan leather, the ‘Lily’ purse is perfect for a valentine’s gift. Created in a variety of colours, pale grey, tan, gold & black, this purse is a classic addition to your hand bag.

Click here to buy.

Clothing Gifts

1. Alissa

Our exclusive Alissa skirt features button detail at the front. Styled with a bandeau for last minute getaways or a blouse for the autumn evenings, Alissa makes the perfect gift for your loved one this February.

Click here to buy.

2. Nicolette

The Nicolette crop top is a great gift, made from a lightweight cotton polyester blend, this this top is perfect for all year round wear. Styled with high-waist trousers for a casual daytime look or add heels in the evening, for an elegant yet comfortable style. 

Click here to buy.

3. Haroden

The Haroden dress makes the perfect outfit for Valentine’s day this year. This cute, flirty dress is ideal for any situation; wear it with boots and a jacket for a casual look or dress it up with a pair of heels and a necklace for a fun night out. This smock dress has a fun satin panel under the arms which gives it a unique look.

Click here to buy.

4. Julia

The Julia metallic sheer dress is a great option for an evening out, whether you’re with friends or your significant other this Valentine’s day. An effortless metallic party dress with a short sleeve, sheer top and lined skirt.

Click here to buy.

5. Jasmine

Try something a little different with our cream coloured Jasmine jumpsuit. Featuring floral frill detail around the waist, this modern classic looks great styled with a pair of dark heels, a nude clutch and a dark lip, for a evening look. 

Click here to buy.

Sincerely Madia & Matilda

Is Fashion Week Ever Sustainable?

Fashion week - Why Madia & Matilda is against fast fashion

What is slow fashion?

In recent years we have seen a wave of change wash over the fashion industry. Consumers and companies alike have become more aware of the effects of fast fashion on workers and our environment.

Slow fashion is how we approach and raise awareness to the way fashion is produced – taking the time to consider the processes and resources. The term Slow Fashion came about quite organically. It was coined by Kate Fletcher of the Centre for Sustainable Fashion. Slow fashion is necessary to save our environment as well as workforce welfare. In 2018, brands such as H&M reportedly burnt 12 tonnes of unsold garments despite launching their Garment Collecting programme – a global initiative to prevent customers’ unwanted items from going to landfill.

The slow fashion movement has been increasing exponentially in recent years as consumers demand higher sustainability and ethical standards.

Why we only design collections every 2 seasons

Here at Madia & Matilda, we pride ourselves on our sustainability and ethical ethos towards fashion. We only use fabrics that are end of roll, end of line or recycled from previous garments. Our items are designed and produced in house without the need for a factory or cheap labour. In order to keep our sustainable promise we only produce collections twice a year for spring/summer and autumn/winter. By producing biannually we are able to invest more time and money into our designs and quality, thus creating items that are ethically sound and adhere to our high standards.

Why we don’t participate in fashion week

Madia & Matilda consciously chooses not to participate in fashion week so as not to support the fast fashion trend. Many fashion weeks and catwalks feature garments that are produced quickly and cheaply to capture the most recent fashion trends. Not only does fashion week inspire fast fashion production but it also encourages consumers to buy into trend fads that only last a few months.

Charity fashion shows

Instead, at Madia & Matilda we dedicate our time and energy to producing eco-friendly garments that can form the basis of any wardrobe. Rather than partaking in mainstream fashion week catwalks, we only feature ourselves in charity catwalks. This year see our brand join the Durham University Charity Fashion Show - The UK’s largest student fundraiser and the biggest event in Durham’s social calendar. This year the fashion event is supporting the Environmental Justice Foundation, a charity who works at the forefront of global environmental politics to secure the rights of climate refugees and the future of our planet. If you want to attend the event you can find more information about the event here.

Madia & Matilda have also featured in many other charity fashion events including St Martins in the fields, Empire Casino London and Brighton Fashion Week.

Sincerely Madia & Matilda

National Pie Day - Our Recommendations

Happy National Pie Day!

We've made a list of our favourite pie places in Gloucestershire.

1. The Weighbridge Inn, Minchinhampton

Famous for their '2in1 Pie', The Weighbridge Inn is situated in the beautiful Cotswolds. If you're looking for a meal to remember, look no further than their '2in1 pie'. This dish has remained on the menu for over forty years and combines all the elements of your dish into one bowl.
Visit their website here.

2. The Stable, Cheltenham

If you're looking for a more modern take on the traditional pie, why not visit The Stable? Positioned in the centre of the spa town, and set over two stories of listed Cheltenham, this dining experience adds grandeur to your pie.
Visit their website here. 

3. Royal Oak, Burford

The Royal Oak is a harming country pub in Burford, Oxfordshire. Serving up delicious food as well as plentiful pies, this establishment is sure to hit the spot.
Visit their website here.

4. The Crown & Tuns, Deddington

Known locally as the 'pie pub', The Crown & Tuns is tucked away in the Cotswolds town of Deddington. Every dish on their menu is homemade, freshly baked to order and cooked with locally sourced ingredients.
Visit their website here.

5. The Kings Arms, Stow-on-the-Wold

Nestled away in the Cotswolds town of Stow-on-the-Wold, The Kings Arms is the epitome of charm and character. For a traditional pie and pub experience make sure to seek out this quirky eatery.
Visit their website here.

Sincerely Madia & Matilda

New Year New You - Back to Work Outfits

New Year New You - Back to Work Outfits

To help you get in the swing of things in the New Year, we’ve compiled a list of our top ten garments for back to work.

All of the pieces are from our shop MadiaMatilda.co.uk, sustainably and ethically sourced to make you look fabulous at work (even if you’re not feeling it).

Clara Skater Dress

This classic LBD will see you through any type of day at work and make you look effortlessly put together. Worn with a blouse underneath or simply on its own, this dress features a skater style skirt and a racer back, the perfect item for all year round wear.

Click here to purchase.

Elle Trousers

A black pair of trousers is always a workwear staple. This particular pair is constructed from polyester making them a solid investment for smart and seamless dressing. Paired with a light blouse for a spring/summer look, or layer a shirt and jumper for a cosy winter look.

Click here to purchase.

Victoria Blazer

This soft tweed blazer is an ideal item for smartening up any outfit and suitable for any time of year – from chilly summer evenings to autumn/winter layering. The perfect blazer to add colour and texture to your usual shirt and trousers combo.

Click here to purchase.

Lacey Blouse

This smart vintage print blouse is an effortless piece to spruce up your work wardrobe. Made from premium vintage chiffon this double breasted top features a cropped length that goes with any trousers or skirts – perfect for the office.

Click here to purchase.

Annie Trouser

Add some glamour to your regular work trousers with our Annie trousers. A sporty Lux trouser with a satin stripe down the side and a matching satin waistband. Perfect for pairing with a plain button up shirt or a light flowy blouse and transitioning from work at the office to drinks with the girls.

Click here to purchase.

Greta Blouse

Our Greta blouse is the perfect piece to see you through the New Year. Featuring a high neckline and cuffed sleeves it’s an idea piece to style this winter – layered with a structured coat or blazer and bright accessories you’ll be going back to work in style.

Click here to purchase.

Clover Blouse

The perfect blouse to see you through the entire year – our Clover blouse is ideal for layering this winter. The peter-pan style collar looks amazing over the top of a knitted jumper for a cosy work look. Alternatively, you could also pair it with a chunky cardigan and our Annie trousers for a comfy smart casual look.

Click here to purchase.

Wilma Top

This jersey top with flared sleeves and a V-neck is great to wear for both casual days and workwear. Paired with a colourful pair of trousers or a blazer, this jersey basic is ideal for layering with your more stand-out pieces.

Click here to purchase.

Roxy Trouser

These satin tapered trousers add an extra dimension to any work outfit. Dressed up with our Clover blouse and some strappy heels for a glam office look or black flats and a smart blazer (like Victoria) for a more formal outfit.

Click here to purchase.

Fern Skirt

Our Fern Jersey skirt is perfect for casual office days. This comfortable thick jersey midi skirt is ideal for an office setting, paired with some smart flats and a slim fit blouse. Accessorise with a black belt and your favourite jacket and your work look is complete.

Click here to purchase.

Sincerely Madia & Matilda