Clothes To Wear In Quarantine Or Going For A Walk

For Classic Eternal style, Make It M&M

Timeless staples with a modern twist. Cool classic styles to wear at home and out for a walk, the season's prep essentials embody an eternal summer.

Fern - Trouser

Emily - Dress

Shop Styles

Vera - Vest Top

Delma - Playsuit  Chelsea - Denim Skirt & Lara Crop Top

To shop these items and more see here

Sincerely Madia & Matilda 

Bio-D - (D for Dauntless, Dazzling, Delightful...)

Bio-D 

(D for Dauntless, Dazzling, Delightful...)

Bio-D has been around for a while—since 1989 in fact—and there's never been a more appropriate time for them to step into the limelight. We need brave pioneers to lead the way to greener squeaky-cleanness! 

On their website, Bio-D describe themselves as being "committed to making cleaning products that don’t cost the earth, and to helping consumers contribute to a healthier, more sustainable planet". Hear hear! 

Right now, pressure is building on brands in all areas of commerce to improve their accountability and demonstrate their ability to commit to ethical and ecological practices. Bio-D have been at the head of this movement for years: all of their products are made in the UK, by people who are treated with dignity, with traceable ingredients of natural origin. They also hold a Cruelty-Free International accreditation. How's that for ethical practice?!

It's all very well to know where your products come from; it's quite another to decide whether they're good for you or not. It's become apparent in recent years that often customers are mislead by brands claiming their products are 'good' for them, when really the opposite is true. Ultra-fragranced, chemical-laden cleaning products can cause health concerns or allergic reactions rather than eliminate them. No such story here! Bio-D's range is 100% hypoallergenic. 

Despite the numerous obvious benefits of buying more ethical cleaning and care products from brands such as Bio-D, many people voice concerns when it comes to the cost. Well, how about this: would you put a price on your well-being? How about the well-being of the planet? Many commercial household products contain pollutants as well as irritants. 

There are lots of shops now around the UK where you can buy refills of your favourite eco-friendly brands for far less than you bought the original product for. This reduces the amount of empty containers put into landfill and encourages us to engage with the idea that we can choose what effect we have on the environment, whether negative or positive. 

And what do Bio-D actually make? Anything from washing-up liquid and laundry detergent to glass cleaner! We at Madia & Matilda have started to refill our in-shop washing-up liquid and hand soap with Bio-D, and take it from us: it cleans nicely, smells good and gets the job done! Our favourite is the lime and aloe vera sanitizing handwash. It smells of lime Jelly Babies! 

Keep an eye out for our upcoming competition with Bio D, as you could be in for a chance to win a 5 Ltr bottle of Laundry Conditioner! 

Sincerely Madia & Matilda

Fashioned From Nature: My Day at the V&A

Beetles, Bustiers and Breaking Taboos

The exhibition is shedding a light on the cruel history of the Fashion Industry, and how it needs to change

The exhibition asks viewers to think about their clothes and their relationship to the world. Image: V&A

I went to see the Fashioned by Nature exhibition at the V&A yesterday. At the beginning of the exhibition were a couple of waistcoats with gorgeous embroidery showing flowers and monkeys. The jackets themselves were made of silk and another natural fibre and dated from the 1780-89. The detail and intricacy was unbelievable. The lines of thread were so carefully coordinated and planned, so painstakingly sewn into the fabric. Craftsmanship like that isn’t easy to come by these days, certainly not that kind. Imagining somebody wearing that waistcoat is difficult: it’s delicacy and beauty somehow render it impractical.

Men's waistcoat , 1780-89, showing Macaque monkeys. Image: The Guardian

In the next cabinet were some examples of lacework. These were extraordinarily delicate and detailed. Metres and metres of hand-sewn lace, coiled like a ribbon. I thought of the craftsperson, bent almost double, the night encroaching on them as they strained their eyes to see, the light of a single candle guiding the needle in and out of the fabric like a lighthouse signalling to a ship.

But that wasn’t the full picture. Beside the exhibits were notes explaining how the raw materials were sourced and processed. Here the full story came to light. Flax and cotton gathered and woven by slaves. Factories where women and children were taken advantage of and paid next to nothing. Workers exploited, garments made in bulk by vulnerable people, water sources polluted, air spoiled, indigenous populations abused or neglected, animals slaughtered and insects harvested, natural resources badly managed, creatures hunted almost to extinction for hats and corsets. It was eye-opening and appalling.

Slaves in a cotton field, c.1850. Image available under Creative Commons license

The thoughtlessness that has bloomed in fashion which grew out of the ever-growing need to express wealth and affluence in dress, and the desire to imitate nature, has often caused populations and habitats to decrease dramatically in size. The lack of respect for animals, fellow humans and ecology is staggering. The thing is though, it’s definitely got a lot to do with class. The amount of money it took to get hold of these materials, and in such large volume, must have been astronomical. Exotic beetles, wolves, raccoons, cotton, etc. had to be imported to the UK and must have cost a fortune. The people who eventually wore the clothes would’ve had little to no idea where it had come from, or the cost to the environment of their garment. The consumer was worlds away from the manufacturer.

Muslin dress decorated with beetle-wings, 1868-9. Image: V&A

These days you can easily find out where your garment was designed and made, but there are so many steps in between these two processes that your garment could have travelled half the world before being worn by you. And you would never know, just as you would never know how the materials your garment was made of were made or harvested, processed and worked into their final form. You wouldn’t know who had laboured over your garment, or who designed it.

The Who Made My Clothes campaign is taking off! Image: The Joinery

It calls for transparency in the fashion industry, to abandon the whims of the consumer by reducing the influence of fast fashion, and for more compassion for the environment. It also demands research into the manufacturing of materials alternative to those made from oil (polyester, nylon etc.). There are so many ways to make clothing sustainably if you do the legwork and don’t cut corners. Prolific designers such as Stella McCartney have already declared war on non-sustainable fashion. Speaking to Vogue, she said: "If you’re lucky enough to have a business on this planet, you have to approach it in this [sustainable] way." The Stella McCartney website has more details of where the brand stands on issues such as the environment, nature and people. 

One of Stella McCartney's latest collections was shot on a landfill site. Image: Stella McCartney

It really doesn’t need to be difficult, and the more people do it, the less it will cost in the end. I really hope people are woken up out of this crazy dream where the clothes they buy don’t have a huge, hidden cost to the planet and its population. Because nobody in their right mind would realise how detrimental conventional fashion practices are to the planet, and then carry on as before. Nobody.

Emma Watson wears a dress made from recycled plastic bottles, by Calvin Klein. Image: Teen Vogue

Fashioned From Nature is now showing at the Victoria and Albert until 27th January 2019

Text: Ophelia, admin assistant at Madia & Matilda 

Sincerely Madia & Matilda