Showing posts with label online shopping. Show all posts
Showing posts with label online shopping. Show all posts

Tuesday 16 February 2021

The Problem With Online Shopping


The State of Sustainable Fashion: What is the Reality Behind the Eco Collections?
Image from: Retviews


With lockdown restrictions still going strong everywhere around the world and clothing stores being closed more and more people are turning to online shopping. It can be a whole lot of fun - you get to buy clothes without ever getting up from the couch and dream of where you'll be wearing them once we're free to travel again. However, many do not realise the massive impact their orders have on the environment. Your new pair of jeans or a cute bag play a part in the huge amount of plastic and leftover fabrics that end up in the ocean and landfills. Each online order has to be properly packaged in order for it to not get damaged during shipping. For that the easiest option for brands is to use plastic. Now imagine hundreds of thousands of orders from shoppers all over the world, each of them being sent out in plastic packaging. Not to mention the leftover fabrics that are thrown out instead of being used for new items! At Madia & Matilda we always work to become more environmentally friendly - from using recycled packaging to offering the option of carbon neutral delivery. We also use sustainable fibers in our clothing and make sure that all leftover fabrics get reused. Every step of our clothing making process is thoroughly thought about! Check out our collections and help out the environment!


Sincerely Madia & Matilda 

Friday 27 November 2020

Black Friday History

 


Shop Madia and Matilda a black-owned business
                                                              

Black Friday is here. The most popular shopping day of the year, where brands sell their products at discounted prices for customers, encouraging customers to purchase Christmas gifts. A range of retailers participate around the UK. 


However, behind the day of discounts and shopping galore, there is more to Black Friday that meets the eye. There are many speculations on the internet regarding the truth behind this particular day. There have been reports that during the 1800s, Black Friday was a day named by plantation owners, as they bought slaves at discounted prices after the celebration of Thanksgiving. Thanksgiving originated from the Harvest Festival, which ended before winter and families would need additional work and required slaves, therefore, these theories are based on a certain element of the truth.



Although these reports are not confirmed and are supposedly labeled as theories as there are no credible sources of evidence. These theories should still make people think about this day twice. It is important to look at Black Friday as more than a millennial shopping day, reflecting and looking back on history is something we as a brand encourage.




The Black Lives Matter movement holds huge importance to our brand. We are a proud black-owned business, in full support of equality. Through our brand we hope to bring love and support in a time of isolation amongst the country. Therefore, it is key to look into the history of days such as Black Friday, ensuring that we continue to educate ourselves and our peers about Black History in the recent light of the Black Lives Matter movement. 




Images from: https://pixabay.com/images/search/black%20lives%20matter/

Sincerely Madia & Matilda

Sunday 6 September 2020

Autumn's Top Picks



As we slowly transition into the autumn season, investing in the staple long term pieces to buy now and wear later. Right now, our newly revived section has been entirely updated with an influx of earthy tones and layering pieces to transition you into the inevitable colder months.