Tuesday, 16 February 2021

The Problem With Online Shopping

The State of Sustainable Fashion: What is the Reality Behind the Eco Collections?
Image from: Retviews

With lockdown restrictions still going strong everywhere around the world and clothing stores being closed more and more people are turning to online shopping. It can be a whole lot of fun - you get to buy clothes without ever getting up from the couch and dream of where you'll be wearing them once we're free to travel again. However, many do not realise the massive impact their orders have on the environment. Your new pair of jeans or a cute bag play a part in the huge amount of plastic and leftover fabrics that end up in the ocean and landfills. Each online order has to be properly packaged in order for it to not get damaged during shipping. For that the easiest option for brands is to use plastic. Now imagine hundreds of thousands of orders from shoppers all over the world, each of them being sent out in plastic packaging. Not to mention the leftover fabrics that are thrown out instead of being used for new items! At Madia & Matilda we always work to become more environmentally friendly - from using recycled packaging to offering the option of carbon neutral delivery. We also use sustainable fibers in our clothing and make sure that all leftover fabrics get reused. Every step of our clothing making process is thoroughly thought about! Check out our collections and help out the environment!

Sincerely Madia & Matilda 

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