Showing posts with label jewellery. Show all posts
Showing posts with label jewellery. Show all posts

Sunday, 13 August 2017

Shop Unique - Brands Feature - Lily Flo Jewellery



Madia & Matilda curated selection of brands, SHop UNique features our independent designers and brand who share our passion and ethos for ethical fashion, jewellery and products. We interviewed Diana Sherling founder & designer of Lily Flo Jewellery 


1. Can you tell us a little more about the brand?

I grew up in a family who loved art and travel, but it was the art of the Ancient worlds of Greece and Rome that really captured my heart and soul all through school and university culminating in lecturing at the British Museum. Much of my aesthetic is inspired by the art of the ancient world. However, it was my career in luxury advertising as a global strategist for some of the worlds largest advertising agencies that helped shape my sense of style and fashion. I believe in the power of great style, in contemporary twists on timeless style, and how jewellery is essential to finish a modern and elegant wardrobe. I started Lily Flo Jewellery in 2015, frustrated that I couldn’t find the jewellery I desired, ignited my passion for designing and making, learning traditional jewellery skills with a modern take

2.How do you make your jewellery?

Passionate as much about design as much as craft, I learnt metal smithing and gemstone setting at the University of Arts London, but I designs from the heart and everything is made in my studio in London. I love to experiment, curious about creating new shapes and designs through my love of mixing traditional techniques with the innovation of creating new shapes. I have always had a passion for colour, and often select the colour palette first before choosing the gemstones. When I do, I am particularly drawn to the symbolic and empowering nature of gemstones, often playing with the contrasts of rough and finessed, precious and industrial. All the jewellery is made in our studio in London. We believes in authenticity and honesty throughout the supply chain, materials and working practices and be ensuring that everything is made under her meticulous eye.



3.What is the jewellery made from? Components?

Why did you choose this material? Our fine jewellery uses Eco Gold and Silver sourced from the best in Hatton Garden, the Diamond Jewellery centre of London. Eco Gold and Silver is high quality recycled gold and silver without human or environmental impact. Its the most green you can get. We source our gemstones and diamonds directly from India, where every stone is cut and faceted by hand from rough, using contemporary cuts. They are sourced from small businesses who we have personal, long term and trusting relationships with us to not only does ensure quality, but we feel passionately about businesses helping each other. Whilst gemstones are responsibly sourced and our diamonds are sourced through suppliers that adhere to the Kimberley Process and the World Diamond Council's System of Warranties, preventing the distribution of conflict diamonds both in rough, cut and polished stones.

4.What inspires you?

I often visit galleries and museums in London and around the world. I love ancient and modern art milling through the British Museum or the V&A, fine portraiture of Klimt and Rembrandt as well as weird sculptures at the Serpentine and lighting installations. I love colour, texture and form, but art that is imbedded in culture and has something to say. I read a lot of biographies and autobiograhies of artists and designers, fascinated as much about Georgia O’Keefe as Tracey Emin, Diane von Furstenberg and Coco Chanel. I am currently reading Vidal Sassoons Biography which is fascinating.

5.Where do you make the product and what does sustainability or making a quality British product mean to you?

Everything is made in our studio in London. I design everything and make everything as far as possible using traditional silver and goldsmithing techniques. Sustainable and responsible production is at the very heart of the brand and the ethos of why I made the brand into what it is today. I see many other British jewellery brands either outsource the manufacture abroad often to China and Thailand where large factories make the pieces at the lowest price, faceless workers, unsure conditions, all for the lowest possible retail price. It just didn’t feel ethical, honest, right for me. I wanted to create a brand that is ethical, credible, pure, loved for the designs as much as the people who make them. Passionate about more than just the product, but people and the environment. A brand that can live and evolve and I felt the only way to do this was to be true and have a long term view of every part of the design and creation process. For me that means made in London. It means using ethical and responsible materials, metals and gemstones as far as I possibly can. Our metals come from Hatton Garden to ensure quality. It means reusing and limiting the waste of the actual making and supporting small businesses through packaging, retouching everything. I am a born and bred Londoner. I have lived and worked in London my whole life. I love London and never tire of it. So being a British Designer is very important to me and I aspire to represent British as a top British Jeweller one day.





6.Where you would you wear your jewellery?

I specifically design jewellery that can be ageless, timeless, occasion-less. It is designed to wear all the time to feel strong...personal symbols of independence and freedom. ‘I bought this for myself, I wear it because I earned it, it makes me happy..’

7.Favourite place to relax?

I love being by the water… ideally the sea, on a boat swimming.. I’m a massive gym bunny and love jogging in Hampstead Heath..

8. In the future what styles do you plan to make next?

I’m working on extending my fine jewellery collections, for the International Jewellery Show in London in September 2017. Named Stardust it will feature droplets of multi coloured Sapphires, Tourmalines and Diamonds in delicate and dainty shapes, like waterfall chandelier earrings, multi-layered necklaces and bracelets, soft to wear, falling on the contours of the body, smooth and delicate.

9. What do you think about sustainability and how does it impact your business?

I have built my business around being sustainable and responsible. It’s very much a conscious decision to build it to be ethical from the ground up. It’s easier to do it this way than have a business and then change as much as possible to be ethical and responsible. It’s part of everything who we are and what we do. We are all about being good, honest and responsible from the products we make, the partners we choose to sell with, our suppliers and our customers. We believe that there is a massive trend in consumer’s behaviour to be better educated and more knowledgeable about who, what and how products are made. So although they are little treats and beautiful pieces that uplift and simply make women happy, it is genuinely a vital part that they can feel reassured and comfortable that they were made honourably too.




10. What do you like about collaborating with Madia & Matilda?

There aren’t many retailers that genuinely put sustainability and responsibility at the heart of the business. Without a question, great product comes first. Beautiful fabrics, exceptional cut and shapes, insightful and inspiring colours and fabrics, but heart and soul means a great deal. Shalize created her business with that at the heart, she is a great designer.. Yet she has given herself the added challenge of making her products sustainable. We know there is a great deal of wastage and fast fashion has helped augment the issues of sustainability, but Shalize has quietly and confidently addressed them from within and produces on trend, key essential pieces, well priced with a soul.

To shop now, you can find Lily Flo on our Shop Unique selection or under accessories on madiamatilda.co.uk or in-store in our boutique.


Sincerely Madia & Matilda

Thursday, 10 August 2017

Good Read

Madia & Matilda’s spotlight book- ‘The Curated Closet: Discover Your Personal Style and Build Your Dream Wardrobe’ by Anuscka Rees






Think spring cleaning should be left until actual spring? Think again! It’s always the right time to de-clutter, change your diet or pick up that new hobby that you’ve wanted to explore.

There’s a consciousness here at Madia & Matilda about reducing waste; finding innovative ways to use up even the tiniest swatch of fabric. This way of thinking does mean that we have to be clever about how we store and work with materials. For most, this mentality is prevalent in our personal lives too. As a consumer, this book brings focus to how we approach fashion and in particular, waste form day to day.


Read between the lines with this lovely book. As seen with our curated brands Alphabet necklace.


It’s interesting to read the similarities in both our ethos and that of the book. We aim to create timeless pieces that you can fall in love with and can wear for a long time;there’s an emphasis in the book on buying fewer clothes that you feel excited about wearing, rather than a lot of clothes because they’re on sale or in fashion. 



If reading is your bag, the Edinburgh International Book Festival is taking place on 12-28th August. This Hettie ‘Ella’ bag is perfect for the odd book and your daily essentials if you’re going to take part.


In favour of a lighter touch of reading, we suggest browsing the twitter feed of Ethical Hour. Have a look if you want to get more involved with sustainable brands.

With a good book or some headphones in, either way you could cosy up with our new pillows, made with upcycled fabric. A worthwhile read on a quite afternoon. 
                         

                  Sincerely Madia & Matilda



Friday, 30 June 2017

Style - Wedding Season



Celebrate those unforgettable moments.

In the June weather, dancing from sunrise to sunset in our Dina Dress or for a fun time in our candyfloss coloured Stone Dress 

In need of a small clutch bag that sets off your outfit why not check out our curated brands selection here








The best dressed guest.

in a sustainable number, without upstaging the bride, go full romance with the Sage skirt or if your a good vibes gal you may like our Carly Dress keeping the look refined with a gold bracelet.









For those who love a sheer number, the Akeyla dress or the Levanna dress are sophisticated and polished for the wedding of the century.



Thursday, 11 May 2017

Sheer is back and were all over it!




Nothing says wedding season, than a delicate lace or sheer dress, classic refined style that is timeless and needs no introduction.  





The longer the better, (like our Akeyla dress) just because it's spring does not mean we need show too much skin; even though we are losing the coat and opting for a lighter fabric.

 Paired with a necklace (Lily flo jewellery) or heels, you'll make a statement that set you apart form the crowd, with out upstaging the bride; like our Muse Bella Hadid. 





Sincerely Madia & Matilda

Sunday, 19 March 2017

Mothers Day Plans & Gifts








Mother's Day is a treasured opportunity to say thanks to your mum for everything she does for you every day of the year.







Spoil your mum,This mothers day with a cute gift or card from Madia & Matilda.









New Jewellery from the showcase arriving soon! the pictures above are a small taster of what you could get for Mothers Day






Sustainable Shopper. A two tone tote bag that's ideal for the grocery run! Upcycled bag that mums will love.





Create your own afternoon tea party. With our new selection of handcrafted Teas from Lola's Apothecary or if your looking for a day trip to the Cotswold's why not try the Hatton Court Hotel. A lovely treat for the weekend. 




Because your mum deserves the best 


Sincerely Madia & Matilda


Saturday, 17 December 2016

Countdown to Christmas - Day 5 - Style A Day




Shelley Morecroft – Petite Fashion blogger:



Friend of M & M and long term Photographer Shelley Anne Morecroft, is today's style inspiration! Due to her recent blog startup, the well recieved Shelley Morecroft: A Petite Fashion BlogShelley’s exclusive style does not follow the rules; a style that says, I have arrived! "she once told us that fashion is not suppose to be boring, so she dress with conscious intent everyday."  She tends to favour more classic looks in her style but adds a touch of on-trend twists.






You too, can indeed look smokin’ this season styles and to recreate Shelley’s distinctive look, try our Poppy jumpsuit or Elise Linen Top with the Lilly Pleated Skirt and lace up boots. Stack up the rings, and several simplistic necklaces - and maybe even a choker - for that classic rock star look.








COMPETITION TIME!!!! In the spirit of Christmas, we thought we would give you a chance to bag your own Lilly Pleated Skirt completely free! All you need to do is complete the following steps and you can be in with a chance. 
  • Sign up to our website/newsletter.
  • Repost today's Instagram post of the image at the top of this post and tag us in it with the hashtag #MM12DaysofStyle and #MadiaMatilda 
  • Retweet today's tweet and hashtag #MM12DaysofStyle and #MadiaMatilda


Good luck! The winner will be announced on Boxing Day.


                     Sincerely Madia & Matilda

Monday, 28 November 2016

The Perfect Party Selection




Erin Playsuit

Poppy-Jumpsuit




Never knowing what to wear out, we've hand selected two styles that take the stress out of searching for the perfect outfit, Poppy Jumpsuit  & Erin Playsuit  two sophisticated styles that can take you through your evening with poise, fun and ease.







The Best Fragrance Gifts



Perfume-On-The-Go-Beauty


We’re all about new discoveries, at Madia & Matilda. Sweet fragrances, handcrafted moisturizers, bath oils and chocolates. These sweet fragrances, comes in a handy set of 3  perfect to pop into any handbag.




The Gift That Keeps On Giving


Portia Black Vegan Derby Boot


You may have seen us working with our curated brand  Bourgeois Boheme, for the AW16 collection, at our St Martins in Field showcase. Now accredited by Peta, these vegan shoes are awarded for 'Best Cruelty free Brand' by Vogue and are now available in-store and online. 





 Star Of Wonder


 Star Of Wonder



  An ideal Christmas gift, elegantly understated jewellery, from our curated brand Lily Flo 
perfect to set off any evening outfit; accompany  with a complementary gift box. Look out of more styles, 
over the Christmas period.


Sincerely Madia & Matilda




Thursday, 10 November 2016

Style - Christmas Gift guide



Julia is the perfect present for the girl who likes to dress a little more quirky. With a sweet smock shaped dress made from a sheer metallic fabric it has got the perfect Christmas Day and New Years Eve vibe. 





Elsa is the perfect example of an elegant little black dress. The ideal gift for a women who rocks a classic look. Pair with C.Nicol’s Black FIA cross body bag for chic vintage look.




Poppy is a classic and elegant statement jumpsuit, perfect for the women who likes a something a little different to a black dress! Pair with Mara’s Aruba necklace to add a little attractive to the V neck.









However, if you’re still a little stuck for ideas there is always a Madia & Matilda voucher! Available in 10 currencies.










Sincerely Madia & Matilda


Thursday, 8 September 2016

Wednesday, 2 December 2015

Style - Gift Selection



December is here and where has the year gone. Coming into our 3rd year at Madia & Matilda, things have definitely changed and developed, moving in to the New Year; Christmas festivities has got us feeling all nostalgic. With the present of new chapter, brings our thoughts to our gift guide, from our curated selection.  We want to share our favourite selection of gift ideas with you.




Madia & Matilda Gift guide


"Tis the season to be jolly", and what better way of celebrating with family and friends than with this flattering dress is just what every girl needs, wear it with a necklace and clutch bag

The Fahra & Sapphire dress is made from sustainable materials, made in Britain



 Saphire - Gathered Strap Dress                                       Fahra - Velvet Dress

Keepwood have a great range of sunglasses for those who are seeking some winter sun. We’ve picked our must-have sunglasses for the winter.



Handcrafted Beach wood glasses



Keepwood -  Handcrafted Beach wood glasses, their mission is to handcraft glasses without environmental impact of traditional eyewear.  




Maja necklace 



These two necklaces are hand crafted, from our new curated brand – Mara – necklace a British Jewellery label hand crafted in  
Just because we love a charm bracelet, this perfect chic accessory is for a conscious style lover.

Daphne necklace - Maja necklace - Foxglove Bracelet

















Foxglove Bracelet


Shop Unique and sustainable and handcrafted items here



Not sure what to get that special someone, our gift vouchers are a great way to tell them you care, especially for those fashion/ethical conscious, shopaholics

Gift Voucher - Madia & Matilda
£25  -  £50  -  £75  -  £100

If you have any questions about our gift vouchers email, info@madiamatilda.co.uk



Wild Flower and Lavender


Candles to keep that feel good moment or to set the family festivities a light, feefee and lolly bee candles are made in Britain, with soy wax, a natural and organic candle
Check out the link above




If you have a dress that you just love, which could come out or one more dance, you can always book in with our alterations service. For further information take a look here


To shop any of the items in the gift guide, visit madiamatilda.co.uk. Now all there is left, is relaxing with some mulled wine and mince pies


Wishing you a very special Christmas



Sincerely Madia & Matilda


e::  info@madiamatilda.co.uk       w::  www.madiamatilda.co.uk/