Spring Collection - Sustainable Methods

Our Spring 20 range is here, using dead stock and left over materials, our New but old ranges show how sustainable fashion can be timeless, chic and effortless. Encapsulating beautiful world of sustainable fashion, is more than just a journey. When you by from us you are supporting a community of local crafts, instead of buying into throwaway fashion and damaging the planet. Therefore our team have selected their top 3 looks to take you from work, causal day dressing to night

The first item of choice, which we usually turn to has to be this effortless dress, which is ideal dressing down, yet equally add a pair of heels to elevate your style for the new year. The denim skirt at a midi lengths, these styles manage to be effortless yet high-impact and can create chic trans-seasonal looks by layering denim with smart blouses. Check out our new arrivals for futher details

Dina - Lace Blouse

Delicate embellishments, Linen or cotton blouses adorned with dainty flowers, unique yet subtle perfect pairing with linen trousers, for a smart casual style



All our clothing is vegan. Which is any garment that is made using non animal products or processes. Vegan clothing is a good for a sustainable wardrobe, however vegan clothing can include polyester and nylon, materials inherently included in a lot of fast fashion, yet we beleive that we are contributing to a more zero waste world by reusing materials.

In the furture we hope to stock more; plant based materials such as Tencel and
bamboo do not involve animal products or processes.

To find out more about our processes: see here

Sincerely Madia & Matilda

Our New Collection Arrives - 01.02,2020

Join us for our Secret Pop Up Shop in February

Fashion Revolution Week

We at Madia & Matilda, are making change working towards

zero waste sustainable clothing cutting down our carbon impact and

working with Fashion Revolution, London Organic, Kindred and other designers to make 
a difference to the way we shop.

Fashion Revolution started, people from all over the world have

used their voice and their power that things must change. And we agree it time to change now, That’s why Madia & Matilda work from our own studio, where we work with awesome people from all over the world. Meet the people who make your clothes, 

The industry is starting to change and more brands are being open about where their clothes are made.We shall be discussing the people behind the clothes we wear.  

Crafty Ladies - Upcycling Workshop run by Madia & Matilda

With Madia & Matilda, you can be sure about the provenance of your garments – we know all our makers personally, in a good working environment, unlike other areas where workers are forced to work long hours in unsafe working conditions.

We campaign for a fashion industry that conserves and restores our environment and gives people, especially women, a voice. An industry where dignity in work is the standard and not an exception. On 24 April 2013, the Rana Plaza building in Bangladesh collapsed. 1,138 people died and another 2,500 were injured, making it the fourth largest industrial disaster in history.

Independent ethical brands from around the UK came together once again at London’s Kindred on Friday 26th April for London Organic's thought-provoking talks on what it means for you, or your business, to be ‘sustainable’ and ‘ethical’ while taking in short presentations from experts across the fashion sector.

In addition to talks and Q&A with a riveting mix of industry leaders and influences, Madia & Matilda showcased our collection in Catwalk show and there was also an opportunity to buy from those leading in the sustainable fashion and beauty fields!

Here at Madia & Matilda, We consider each detail of the journey of our clothing, from the fabrics we use, to how we design, make and deliver our garments and its wash care process beyond in its life cycle. Our ongoing relationships with production partners and other hand crafters. All carefully considered, we find it important to ensure that the up-most kindness and respect is shown to the people and partners we work with. In fact, we’ve been working alongside the same few partners and makers for for around six years now, and since then we’ve grown our businesses and skills together.




As proud supporters of zero waste, slow fashion, our clothes are made to last, to be loved, and to be worn again and again. With this in mind we design for long term trends and instead, create timeless, contemporary pieces that our customers will love, with the greater aim of cutting down our environmental carbon impact. To find out more sign up to our newsletters



























Clothes worth wearing are worth repairing





When we wear our favourite items time and again, they are bound to show signs of wear and tear. But alteration to the zip or fixing a missing button, hem or torn sleeve can prolong the lifecycle of your garment and if it is a good outfit, why throw it away? It’s so easy to repair them with a patch, stitch or by darning. Be proud of the clothes you love! Check out our Alterations & price list and blog post on care for your clothing


























If you aren’t able to repair the clothing you no longer want, why not get creative? Try upcycling your old clothing to make it into something new. We've held workshops and upcycling classes over the years with a little elbow grease you create something new from your old garments.


Keep an eye out on our Facebook & Instagram Stories! @madiamatilda @madiamatilda_insider for further information on new classes


























Books to read on Sustainability and Upcycled fashion

- Make sure you pick up a copy of Fashion Revolution’s book, Loved Clothes Last.

- A copy our our piece published in Clothing Cultures Jounal by Intellect Ltd


- Also check out Fashion Revolution’s Loved Clothes Last film – a thought-provoking, three minute short film directed by Balthazar Klarwein.


- To Die For: Is Fashion Wearing Out the World? Book by Lucy Siegle

- Overdressed: The Shockingly High Cost of Cheap Fashion Book by Elizabeth L. Cline

- Sustainable Fashion and Textiles Book by Kate Fletcher

- The Sustainable Fashion Handbook Book by Sandy Black

Sincerely Madia & Matilda

International Women's Day 2019 - Women We Love

For International Women's Day, this year we have compiled a list of influential women that we love. 

Emma Watson 

British actor Emma Watson was appointed UN Women Goodwill Ambassador in July 2014. Watson dedicates her efforts towards the empowerment of young women and girls, and will serve as an advocate for the UN Women’s "HeForShe" campaign in promoting gender equality.



Stacey Dooley

Since 2009, Dooley has made social-issue-themed television documentaries for BBC Three concerning child labour and women in developing countries. Dooley has produce many documentaries and TV shows highlighting the impacts of ‘fast fashion’ and investigating the working conditions people endure in foreign countries to produce garments for companies such as H&M.


Clara Amfo

Clara is a regular presenter on the Radio 1 weekday schedule, she has interviewed the biggest names in the music industry, and presented from some of the most prestigious music festivals and awards ceremonies. Amfo aims to help women have the confidence to break through into the media industry as she was influenced by Lauryn Hill from a young age, a rare example at the time of a dark-skinned black woman whose talent was able to reach a large audience.

Lucy Siegle

Ethical living journalist, Lucy Siegle currently writes for the Guardian covering a range of topics from fashion and the environment to finance and food. Siegle has also recently published a book titled ‘Turning the tide on plastic’, that hopes to end the plastic pandemic and provide tips for long-lasting action.


Helen Clarkson

CEO of The Climate Group, Helen Clarkson, works internationally with leading businesses, states and regions to deliver a world of net zero greenhouse gas emissions. Experienced in the marketing and business industry, she ensures that sustainability is at the forefront of business strategies worldwide.


Kate Brandt

Kate Brandt is the current Google Sustainability Officer, leading Google’s worldwide operations, products and supply chain. Sustainability and cyclical economy are key to Brandt’s work, with her efforts being recognised by Obama in 2014 when he appointed her to serve as the Federal Environmental Executive. 

Susan McPherson

Founder and CEO of McPherson Strategies, Susan consults and invests in businesses and start-ups that have social good at their core. With 25+ years of experience in marketing, PR and sustainability communications industry, McPherson ensures that corporations and growing non-profits on how best to partner, build advocacy and drive visibility for their causes and initiatives.


Anita Roddick

Founding member of the Women’s Environmental Network and The Body Shop, Anita Roddick has been an environmental ambassador since the early 80’s. In total The Body Shop had over 700 branches, and Roddick was awarded the 1991 World Vision Award for Development Initiative. 


Dr Shakardokht Jafari

Originating from Afghanistan, Shakar is the Founder and CTO of Trueinvivo Limited, which with support from Innovate UK has developed a radiation detection system for cancer care that aims to save lives, money and offer a better quality of life to patients. In January 2018 Shakar received a prestigious Women’s award from the Afghanistan government and a recent meeting with a director could lead to a film biopic.

Sincerely Madia & Matilda

Valentine's Day Gift Guide 2019

Valentine’s Day Gift Guide 2019

Valentine’s day is right around the corner. We’ve compiled a gift guide to help you get prepared for the big day.

1. OM Skincare

If your significant other is a fan of skincare and fragrance then we’ve got you covered.
This OM Beauty ‘Mindful Traveller’ skincare set is ideal for your valentine. Easy to travel with and refillable this makes the perfect eco gift for the love in your life.  When using the Pure Glow Cleanser, breathe deeply to release blockages in the flow of Chi, thereby restoring vital energy to skin and giving yourself a chance to relax. The Daily Radiance Moisturiser gives the best results when you gently tap as this stimulates and wakes up the skin, releasing blockages and restoring vital energy to skin.
Click here to buy.

2. Lola's Apothecary 

Lola's Apothecary Breath of Clarity Uplifting Body & Massage Oil is the perfect gift for Valentine’s day this year. Treat your loved one to the refreshingly soothing scent with Eucalyptus, Rosemary and Sweet Marjoram at its herbaceous core, uplifted by the joy of Peppermint and Lemon. All fragrances are composed entirely of the finest pure essential oils.
Click here to buy.

3. Laughter Print

If homeware and accessories are more suited, why not check out our Shop Unique brands. Decorate your home with your affection by hanging this Walt Disney print. Crafted from white cardstock paper and gold foiled lettering set inside a solid white wood frame.

Click here to buy.

4. Concrete Ring Holders

Treat the minimalist in your life to these contemporary concrete ring holders. Made from cast concrete and left in its organic state, they are perfect for adding a modern edge to any space. 

Click here to buy.

5. Vegan Leather Purse

Made from vegan leather, the ‘Lily’ purse is perfect for a valentine’s gift. Created in a variety of colours, pale grey, tan, gold & black, this purse is a classic addition to your hand bag.

Click here to buy.

Clothing Gifts

1. Alissa

Our exclusive Alissa skirt features button detail at the front. Styled with a bandeau for last minute getaways or a blouse for the autumn evenings, Alissa makes the perfect gift for your loved one this February.

Click here to buy.

2. Nicolette

The Nicolette crop top is a great gift, made from a lightweight cotton polyester blend, this this top is perfect for all year round wear. Styled with high-waist trousers for a casual daytime look or add heels in the evening, for an elegant yet comfortable style. 

Click here to buy.

3. Haroden

The Haroden dress makes the perfect outfit for Valentine’s day this year. This cute, flirty dress is ideal for any situation; wear it with boots and a jacket for a casual look or dress it up with a pair of heels and a necklace for a fun night out. This smock dress has a fun satin panel under the arms which gives it a unique look.

Click here to buy.

4. Julia

The Julia metallic sheer dress is a great option for an evening out, whether you’re with friends or your significant other this Valentine’s day. An effortless metallic party dress with a short sleeve, sheer top and lined skirt.

Click here to buy.

5. Jasmine

Try something a little different with our cream coloured Jasmine jumpsuit. Featuring floral frill detail around the waist, this modern classic looks great styled with a pair of dark heels, a nude clutch and a dark lip, for a evening look. 

Click here to buy.

Sincerely Madia & Matilda

Is Fashion Week Ever Sustainable?

Fashion week - Why Madia & Matilda is against fast fashion

What is slow fashion?

In recent years we have seen a wave of change wash over the fashion industry. Consumers and companies alike have become more aware of the effects of fast fashion on workers and our environment.

Slow fashion is how we approach and raise awareness to the way fashion is produced – taking the time to consider the processes and resources. The term Slow Fashion came about quite organically. It was coined by Kate Fletcher of the Centre for Sustainable Fashion. Slow fashion is necessary to save our environment as well as workforce welfare. In 2018, brands such as H&M reportedly burnt 12 tonnes of unsold garments despite launching their Garment Collecting programme – a global initiative to prevent customers’ unwanted items from going to landfill.

The slow fashion movement has been increasing exponentially in recent years as consumers demand higher sustainability and ethical standards.

Why we only design collections every 2 seasons

Here at Madia & Matilda, we pride ourselves on our sustainability and ethical ethos towards fashion. We only use fabrics that are end of roll, end of line or recycled from previous garments. Our items are designed and produced in house without the need for a factory or cheap labour. In order to keep our sustainable promise we only produce collections twice a year for spring/summer and autumn/winter. By producing biannually we are able to invest more time and money into our designs and quality, thus creating items that are ethically sound and adhere to our high standards.

Why we don’t participate in fashion week

Madia & Matilda consciously chooses not to participate in fashion week so as not to support the fast fashion trend. Many fashion weeks and catwalks feature garments that are produced quickly and cheaply to capture the most recent fashion trends. Not only does fashion week inspire fast fashion production but it also encourages consumers to buy into trend fads that only last a few months.

Charity fashion shows

Instead, at Madia & Matilda we dedicate our time and energy to producing eco-friendly garments that can form the basis of any wardrobe. Rather than partaking in mainstream fashion week catwalks, we only feature ourselves in charity catwalks. This year see our brand join the Durham University Charity Fashion Show - The UK’s largest student fundraiser and the biggest event in Durham’s social calendar. This year the fashion event is supporting the Environmental Justice Foundation, a charity who works at the forefront of global environmental politics to secure the rights of climate refugees and the future of our planet. If you want to attend the event you can find more information about the event here.

Madia & Matilda have also featured in many other charity fashion events including St Martins in the fields, Empire Casino London and Brighton Fashion Week.

Sincerely Madia & Matilda