Shimmer Goals

These  2 dresses are perfect for that Christmas party vibe. Whether you are welcoming the cocktail party, as a hostess with some glitz and shimmer, or attending the party of the century. Ruth Gold strap dress, or Amelia Velvet dress, both, ideal with the Astra necklace.







               The Brightest Star

An ideal handmade Christmas gift, from our curated brand Lily Flo a 

flawless gold necklace to set off any works event

2 Luxe Classics 

Blouses that are fit for the office party
or for when you meet up with work mates for drinks 
 

       

A Step in the Right Direction

A vegan alternative shoe, that styles effortlessly as a classic wardrobe staple
Each of our trouser is made in house by our seamstresses produced in small batches due to limited end-of -line production. 
Pair our Alex cotton, straight cut trouser or Camille  poly-cotton trouser, with these Olivia vegan shoes from our curated brand Bourgeois Boheme. Awarded for 'Best Cruelty free Brand' by Vogue and Peta; now available in-store and online.

Uplifting Moment 

For those uplifting moments when all the stress of  last minute Christmas shopping, proves too much 
An energising green mate blend of tea to fuel you through the winter - Hand picked with rich aromas from Lola's Apothecary now available on Madia & Matilda

                     Sincerely Madia & Matilda

Style - Rachel Green Effortless Style

Post Thanks Giving, we thought we'd write about our all time favourite American icon of the century, Rachel Green.

For years the Friends style icon has covered our screens, looking impeccably effortless in her fashion selection. 

Whether it is her casual dungaree look, with a jersey top.

Roll neck and plaid skirt, denim or no denim Rachel Green had 90's style sorted.

   

  



Even work attire or an effortless party dress, we feel some of our collection unknowingly emulates Rachel's zest for fashion. 

                

Sincerely Madia & Matilda

News - Competition Time

We’ve teamed up with vegan brand Bourgeois Boheme shoes a London-based, Ex-Podiatrist Alicia is the founder and director who specialises in one of the most established vegan footwear brands out there. A brand that is independently minded, with an animal free ethos at the core; all BB shoes are Vegan Society trademarked and PETA approved from the finest eco-friendly Italian vegan leathers.

Founded in 2005 by ex-Podiatrist and long-term vegan, Alicia; with her foot care expertise with her vegan values and bring the luxury animal-free footwear to life, without compromising on quality or ethics.

We love their subtle yet impactful androgynous designs that fuse beautifully hand crafted and versatile shoes, produced in Portugal’s São João da Madeira, where Alicia herself handpicked artisans and factories.

Bourgeois Boheme timeless design suits our minimalist style so well, that we even collaborated with Bourgeois Boheme for Madia & Matilda latest season fashion showcasee, AW16 at St Martins in the Fields, Leicester Square.

We believe Bourgeois Boheme shoes are a brand to watch; with a vegan celebs fan base including Natalie Portman, Bryan Adams and Torrey DeVitto.

To find out more about the collaboration check out our Autumn Winter 16 Collection or see below for terms & conditions to enter our competition. 

Join in to Win

‪#‎GIVEAWAY‬

The competition gives you the chance to win Bourgeois Boheme shoes to give you the chance to ‪#‎WIN‬ a £40 gift certificate to use towards our (Madia & Matilda) timeless pieces as well as another £40 gift certificate to spend on your favourite vegan Bourgeois Boheme shoes.

To enter:
1. Like Bourgeois Boheme & Madia & Matilda
2. Tag your friends.
3. Share this post.

Competition ends on the 14th August 2016. One winner will be announced on the 15th August 2016. Good Luck! :)

Thoughts on value

Have you ever wondered why there is often such a big price difference between your average high street garment and a seemingly similar product from a sustainable brand?

People often say sustainable/eco fashion is too expensive, but is it? Or is fast fashion the costly one?

It depends how you measure it. Yes you can purchase a top for £15- £20 from a big high street brand, wear it a couple of times, throw it away, and as a consumer it hasn’t cost you much. However, it’s easy to forget that garment was made by a human being and the amount of labour and energy that goes into it staggering. For example, to turn a piece of cotton into a garment, first it must be planted, harvested, taken to a factory to be processed and spun into yarn. Then it’s taken to another factory, woven into cloth, sent to a dye mill, dyed and finished. Then it is sold to a manufacturer who must create an original design and pattern, test for fit and performance, cut and make the garment, ship and then market it, all before reaching the customer. People are involved for its whole journey, people who deserve a fair price for their labour. But unfortunately, to produce a garment with all of those processes involved and still sell it for a price we are willing to pay; someone along the line is missing out. 

The sad truth is what we class, as a reasonable, average price, is in fact, artificially low. These cheap prices shouldn’t be the norm; they are wrong, not the more ‘expensive’ eco brands. They are the ones causing costly damage to the earth and to the workers. For fashion to be sustainable it’s not meant to be fast, throw away and cheap. We’ve been trained to buy quantity over quality. Somewhere along the way we’ve lost sight of what is best for us and the environment.

This is where sustainable fashion comes in, as it tries to change perceptions of what is expensive and go back to valuing the right things. 

Sustainable fashion tends to be more expensive due to a number of factors:

Time – As a small brand it takes time to create new and original designs from scratch, develop a pattern and manufacture in a smaller environment.

Fair trade- It is cheaper to employ people abroad to make clothes, where minimum wages are a lot less than here in the UK. For example, an employer in China only has to pay their garment worker 60p an hour, whereas in the UK the minimum wage is £6.70. When buying from a sustainable clothing company that manufactures their clothes in the UK, you know the workers have been paid a fair wage for their labour.

Economies of sale- It’s cheaper to produce mass quantities of clothing if you are a large company. Small scale companies have to pay more to produce smaller quantities.

Quality – Finally, when buying from a sustainable brand, the garments have longer life spans and are well made.

To find out more about our thoughts on value, check out our youtube 

Sincerely Madia & Matilda

e::  info@madiamatilda.co.uk       w::  www.madiamatilda.co.uk/

The Great Outdoors

Last summer we did a Photoshoot with the wonderful Emily Conroy and as we got chatting we found we had similar views, than just the great outdoors of the Cotswold's.

Here's what Emily had to say:

Job role

Equine Pr and Marketing

What this entails

Managing social Media, interviews and editorials

University

Studied at the Royal Agricultural University 

Hobbies

Horse Ridding

Music

House , 80's , Taylor swift 

Where do you like to go shopping?

Shops all over the Country, Like shopping in Oxford 

What style of clothing do you normally go for?

I love big coats and checked shirts and love finding unique pieces

Do you find it difficult to shop for clothes?

I'm quite tall so, sometimes I find it hard to find clothes that fit

What do you like about Madia & Matilda?

The Materials; the patterns; the colours and there ethos. I love that the upcycled clothes have a whole other life as something else before

Do you feel more clothes should be sustainable?

Absolutely, sustainability needs to be a part of our future (in all aspects/industries) Resources are scarce, yet many use them like they are unlimited. People need to be educated and awareness needs to increase. 

It is an investment to our future and it applies to pretty much everything around us for example food, I feel fashion gets slightly over looked.  

Madia & Matilda produce such beautiful clothes, they are a real inspiration

What is your staple item of clothing within your wardrobe?

I live in an ancient Barbour wax jacket, I picked up in a charity shop for £5 about 6 years ago. It's great in the winter with a turtle neck jumper but looks really nice over a cute dress in spring! I couldn't live without it!

Sincerely Madia & Matilda

We are Sustainable fashion - #Making Better Choices

Impact of Fast Fashion

Those quick buys from the online stores to the high street stores, where prices are cheap and quality possibly matches this too. We all keep topping our warping wardrobes up with clothes we may only wear a few times. 

This creates a huge amount of wastage, approximately 350,000 pounds (£140 million) of clothing and textiles are improperly discarded per year per person! Just imagine the amount we all throw across the world. 

Due to fast fashion, the demand for man-made fibres has doubled in the last 25 years. This means a higher amount of harmful chemicals are being distributed into our world everyday just in production, these chemicals are then transferred onto our skin when we wear the clothing, and finally when we throw them are harming the environment in landfills. 

Over consumption

Clothing is getting cheaper and cheaper by the day, and we all love it! We think ‘perfect, saving myself some money AND look amazing!’ Although weigh up what you spend and how much you buy… are you actually saving? Fast fashion is addictive; spend less, buy more! Just imagine the wastage it causes. 

Why not buy timeless pieces that are great quality, always in fashion AND friendly to our environment? It’s WIN, WIN, WIN! 

This is the future of fashion. Living a more sustainable lifestyle.

Friendly Fibres

By using fibres that are sustainable and eco friendly, we are preventing harmful chemicals being distributed into our atmosphere and water at production, and preventing harmful chemicals being then transferred onto our skin when we wear them. 

Sustainable fibres can include;

- Organic cotton 

- Recycled Polyester

- Hemp 

- Seacell

- Wool

- Ramie

- Linen

Our Mission

At Madia & Matilda, we join the movement to a sustainable world. Looking good doesn’t have to damage the precious world we live in. We use sustainable fibres, alongside recycled clothing and end of material rolls from fashion rolls, that otherwise would have been wasted. 

Madia & Matilda: we are sustainable fashion #Making Better Choices

Sincerely Madia & Matilda

Madia & Matilda 

Sustainable Clothing 

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